Three Ways to Create Great Content for Link Earning Campaigns
Link earning is one of the most beneficial search engine optimization tactics that a company can deploy. By gaining links, a site can increase its domain authority and boost its credibility within search engines. Link earning, however, takes lots of time and effort. Gone are the days of building links (especially through black-hat tactics)! Here to stay is the process of earning an impressive collection of relevant backlinks through meaningful link earning campaigns.
But how? I’ve learned these three ways to create great content for link earning campaigns from my fellow link earners at my favorite Atlanta SEO Company, Blueprint. Use these tips and your site will begin to earn quality backlinks that bolster your rank online.
Use The Talent You Already Have
To build great content, first and foremost, use your talent! Think about the skills and tools you have at your disposal to create something sharable. Do you have experience in video production? Does your team have an eye for designing awesome infographics? Perhaps you’re a wonderful wordsmith with a fondness for blogging. Of course, if you’re a full-service digital marketing agency like Blueprint, you’ll likely have each of these capabilities at your fingertips. However, as you’re planning the form of content with which to earn links, consider these statistics:
- Videos – 75% of executives watch work-related videos on business websites at least once a week
- Infographics – Infographics are Liked and shared on social media 3X more than any other type of content.
- Blog Posts – Content with relevant images gets 94% more views than content without relevant images.
Make the Content Relevant
Once you’ve decided on a form of content to utilize, ensure that your creation is relevant. Whether you’re earning links for your own site or for a client’s, take the time to research the industry at hand. Having a better understanding of the industry and even its current events will help shape your piece of content into the most relevant form it can be. Answer these questions to get started.
- Who will I be targeting?
- What is my target audience most interested in?
- Are there any hot topics or current events affecting my target audience?
- What will encourage my target audience to make use of my link earning content the most?
One of the best ways to maximize your link earning efforts is to create content that is relevant to the greatest number of people (and their websites) as possible. With that being said, it’s often easier to generate a content topic that is more universal and casts a wider net of relevance rather than a topic that is specific to a smaller niche.
For example, say you’re earning links for a pest control company who specializes in removal of mosquitoes. You may choose a buzzing content topic such as, “Zika Virus 101,” which has potential to garner links from a variety of resources like other pest control company websites, bug habit blogs, educational websites, and more. In contrast, a content topic like, “Best Professional Mosquito Removal Tactics,” may only be relevant to and garner links from other pest control company websites. Understand the KPI attached to this specific link earning campaign and then adjust accordingly.
Make the Content Meaningful
The secret sauce to earning links lies in the distribution of the content by competitors and other content creators in the market. Answer the question, “Why should this website want to post my content (and thus, link back to me)?” The answer will be different depending on your target audience and the type of content you’ve decided to develop. Perhaps your content will serve promotional purposes for the prospect. Maybe your piece is a great learning tool for your prospect’s users. All that matters is that you have an answer to this question. That way, you’ve already created a meaningful value-add for your target audience.
Trust Your Local Atlanta SEO Company with Your Link Earning Efforts
Because link earning is such a powerful tactic, we at Blueprint love to incorporate link earning efforts into our SEO campaigns. From content creation to outreach to earning links, we’ve seen sites’ domain authorities jump time and time again. If you’re interested in learning more about the advantages of a link earning campaign, whether for yourself or your business, contact us today. We’d love to help you build your backlink portfolio and take all the guess work out in applying these simple tips.