At Blueprint we’ve been digging into the new Search GPT, and it’s been fascinating to see how differences between it and Google search could shake up our industry. Google’s still the go-to with its established algorithms and familiar ranking factors, but Search GPT brings some game with AI-driven responses that feel more conversational and context-aware. We performed hundreds of searches...
I have been designing consistently for four and a half years and have noticed some major global typography trends in marketing and in the social media world that we live in. We live in a DIY (Do It Yourself) era, where the popularity of handwritten fonts, indie and retro fonts has increased on marketing materials and websites. These font types...
What Is Wolfram Data Drop? In March of this year, Wolfram launched an open service called Wolfram Data Drop. According to Wolfram’s website, Data Drop’s official function is to “add semantics to data and make it computable.” The service allows users to store data on the Wolfram Cloud for later visualization, querying, and analysis using the full power of the...
In the ever evolving world of search marketing, there’s only one thing managers and strategists can expect; the unexpected. Just when the search ninjas and gurus of the world start feeling comfortable with the type of campaigns they develop and execute, search engines like Google go ahead and change the rules of the game. This time, the focus is on...
On February 16, 2015, an unfortunate mix of rain and steadily dropping temperatures had Georgians north of Atlanta preparing for the worst. As evening drew near and ice began to form on trees, announcements of school closures for the following day began rolling in. Gwinnett County public schools were not among them, even after the county was included in Governor...
Perhaps it is a myth that an elephant is frightened by a mouse. Yet, it is certainly true that an elephant is afraid of everything it doesn’t know. What is there for a giant like that to be afraid of, if it can crush everything beneath it? The elephant is the master of his environment. He is a dominant force,...
Ever wondered what is local SEO is and which websites it applies to? Just like national SEO, search engine optimization for local businesses require on-page optimization, links, social media and other marketing strategies. The only additional factor that local SEO adds to this list is the geographic location of the business, such as the physical address of a company. Over the...
Every great design starts with a sketch. The creative process begins on a piece of paper or even on a napkin. Moleskine has evolved paper by condensing the creative process to a few steps, saving time and money. The Moleskine creative Smart Notebook will turn your hand-drawn sketches into fully workable digital files. Paper Has Evolved Moleskine has partnered with...
Color has always been an integral part of how a culture expresses the attitudes and emotions unique to its times. From the psychedelic colors that represented the 1960’s, to the earthy tones that robed the kings of disco in the 1970’s. What colors will define our generation? Now Pantone has the answer. Pantone Color Matching System Pantone began as a color print...
Google Chrome is partnering with Adobe to introduce streaming Photoshop Creative Cloud on the web. It allows people with slower computers to handle the technical requirements of Photoshop on the Chrome browser, opening the program to more designers than ever before. Photoshop on a Chromebook Google Chrome is becoming more popular everyday, with a lot of help from their laptop...
