Years ago, businesses had almost complete control over how they were portrayed online. Information flowed from the top down, as companies delivered communications to a generally passive and voiceless audience. However, as technology advanced, the online landscape drastically evolved.
With the rise of social media and user-generated content, today’s businesses must constantly engage and interact with customers in order to maintain a positive reputation. Whether they are tweeting about their customer experience, commenting on blog posts, or posting reviews, people are talking about you online.
As an Atlanta reputation management agency, Blueprint helps ensure that your business is always painted in a positive light. Through social media monitoring and management, we aim to accentuate your strengths and mitigate negative reviews.
Using Social Media to Accentuate the Positives About Your Brand
The best reputation management strategy is to be proactive rather than reactive. Instead of waiting for a crisis to occur, you should take preventative measures to position yourself as a trustworthy and respectable brand from the beginning. By promoting content that supports your company’s desired image, you can shape the conversation and gain loyal customers.
At Blueprint, our talented social team takes the time to understand the values, goals, products, and services that make your business unique, so that we can provide a personalized reputation management solution.
By curating relevant, quality content and promoting it on social media accounts, we help you engage your target audience while keeping the spotlight on your company’s story and successes.
Social Media Marketing that Mitigates Negative Reviews
When your customers are dissatisfied with your product or service, they turn to blogs and social media to share their experience and let their voices be heard. No matter how successful your business may be, everyone receives negative reviews from time to time – how you manage them is what makes a difference.
While many businesses initially wish to delete unfavorable reviews, ignore them, or fight back, doing so can actually be more damaging to your reputation. Instead, Blueprint helps you effectively manage poor feedback and use it as an opportunity to offer excellent customer service. By responding to customer complaints empathetically and in a timely manner, we foster trust and diminish any adverse effects of the review.
Whether you’re dealing with a couple bad reviews or a total social media meltdown, reputation management is about maintaining transparency in the face of a crisis. With compassion and understanding, we help you address public criticism and use it to promote your brand’s ideal image.
If you’re ready to revitalize your brand’s image, contact Blueprint today and speak to our expert reputation management specialists!