Paid Social Advertising

In the past, traditional forms of advertising such as TV, radio, and print ads required large investments in order to promote a business. As technology advanced, many moved their businesses online to stay competitive and found a cheaper way of advertising – thus, banner and display ads were born. But as social networking grew in popularity, marketers saw and incredible opportunity to reach broader, more targeted audiences with social advertising.

Given the overwhelming popularity of social media and its prevalence on mobile devices, social advertising is a small investment with potential for great impact. As an Atlanta social advertising company, Blueprint will help your business increase online exposure and gain customers by delivering professional social media advertisements that are custom-tailored to your needs.

Benefits of Paid Social Media Advertising

Paid social advertising is an inexpensive and effective way to promote content and drive traffic to your company’s website. Many companies have been utilizing their owned social media accounts to promote their business and gain followers for a while now. But if one viral campaign can attract users, earn social shares, and improve exposure, why should you pay to advertise your business?

As online competition continues to increase, it is harder than ever to create content that stands out. High-quality content is still ineffective if no one ever sees it. Paid social advertising ensures that the right people see your content at the right time, in the native format of each social network.

Paid social advertising also provides much deeper insights into the motivations of your target audience. You can target specific user groups based on demographics, likes, and interests. Plus, with advanced analytics and conversion tracking, you can measure campaign success more accurately to improve future content.

Our Paid Social Advertising Services

At Blueprint, we are dedicated to helping your content get the attention it deserves. We work closely with you to develop a social media campaign that is personalized to meet the specific needs of your business. By creating high-quality content, ensuring consistent messaging, and strategically targeting users, we’ll boost your brand’s online visibility and help you gain customers.

Our talented social team has experience in social media advertising across multiple platforms, including the following:

Facebook

As the world’s largest social network, Facebook ad platform offers the potential to reach more users than any other network, depending on your budget. With access to sophisticated, built-in analytics tools, you can strategically target ideal candidates to attract page likes, funnel traffic to your website, and call your business from a mobile device. Facebook’s advertising platform also includes objectives and ad types that generate leads, increase website conversions, and promote products.

Instagram

Businesses can benefit greatly from Sponsored Ads on Instagram, as it is the fastest growing social network and has higher engagement rates than others. Sponsored Ads feature clickable links that aren’t allowed in unpaid posts, so you can easily encourage users to download an app or visit your site for more information. Because Instagram ads are run through Facebook, you also have access to the full suite of targeting options.

Twitter

Because Twitter features high profile accounts and is a leading news source for many users, it is very useful in establishing thought leadership while reaching a wider audience. Its built-in analytics tools help you identify core demographics and place your Promoted Tweet at the top of users’ feeds.

LinkedIn

Because LinkedIn caters specifically to professionals, it is especially beneficial for B2B companies. Sponsored Updates can increase the visibility of your content by strategically targeting users by industry, title, location, or company size.

For more information on our social advertising services, contact Blueprint today!