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Which Businesses Benefit the Most from Local SEO?

February 21, 2017 By: Blueprint

The battle for customers is growing more competitive, which is why many companies are shifting their focus to local SEO. While any company that does business locally can take advantage of this strategy, there are some business types that should look at local search campaigns as a must-have in their marketing strategy. The average lifetime […]

How Often Should You Update Your Website Design?

February 20, 2017 By: Blueprint

When current and potential customers visit your company’s website, they see it as a reflection of your business and its credibility. Attractive visuals and easy navigation help visitors take your products, services, and brand seriously. However, in today’s fast-changing digital world, attention spans are shorter and competition for consumers is tougher. Operating a successful business […]

How a New Website Design Can Boost Your Business

February 16, 2017 By: Blueprint

Website design is increasing in importance for businesses of all sizes. Although 54% of small businesses have websites, many of them are outdated. Others are not designed to take advantage of the proliferation of smartphones, social media, and e-commerce driving consumer engagement today. If your company’s website fits in either of these groups, you’re practically […]

3 Keys to Maximizing Your Video Production’s ROI

February 14, 2017 By: Blueprint

As more and more businesses are realizing, video is an effective way to connect emotionally with potential customers. Video enables your business to tell its story to viewers using stunning animation, memorable visuals, and meaningful content. At the same time, the budget required to produce a video can seem out of reach for many businesses. […]

How to Use Video to Tell Your Company’s Story to Customers

February 9, 2017 By: Blueprint

Every business has a story to tell, and when you tell it right, it will help connect potential customers to your company. A good story is always more memorable than a marketing or sales pitch, especially when you use video to tell it. Video is a fast and effective way to share the benefits customers […]