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Pillars of SEO, Part 2: Relevance

January 10, 2017 By: Blueprint

In our previous post, we focused on the important role that technical integrity plays in search engine optimization (SEO). Technical integrity includes the various behind-the-scenes tactics that support your website’s search engine visibility. Technical maintenance should be implemented on an ongoing basis to ensure your website is easily crawled by search engines. With this deliverable […]

Pillars of SEO, Part I: Technical Integrity

January 5, 2017 By: Blueprint

If you think search engine optimization (SEO) is just about picking the right keywords to make your business’s website come up on the top of a search results page, think again! There are three critical components of SEO, which are technical integrity, relevance, and authority. An experienced Atlanta SEO company will be well versed in […]

B2C or B2B? Should Your Social Media Marketing Strategy Be the Same?

December 27, 2016 By: Blueprint

Using social media as a marketing platform may have originated with B2C enterprises, but these days having a strategy for social media marketing in Atlanta and beyond is essential for both B2C and B2B operations alike. While there are some commonalities in the way that both business models incorporate social media into their digital marketing […]

3 Signs You Need a New Website for Your Business

December 22, 2016 By: Blueprint

Whether your business is a solo enterprise or a multi-department operation, it goes without saying that having an engaging web presence is absolutely essential. But it’s not enough to simply stake out a piece of digital real estate and hang a virtual shingle. If your target audience can’t find your site easily or navigate it […]

3 Stats to Measure Your Paid Search Advertising Campaign

December 20, 2016 By: Blueprint

When it comes to paid search advertising campaigns, measuring results is key to continued success. Calculating the return on investment for what you’ve spent on the campaign is important, but there are other stats and metrics that are key to your campaign’s overall success, as well as indicating areas that need improvement. As a digital […]