ATLANTA'S BEST PAID MEDIA AGENCY

Asset 1@2x

Partner with the conversion-focused paid media experts at Blueprint for more sales, customers, and ROI from your digital ad campaigns.

OUR PAID MEDIA SERVICES

Driving Better Conversions for B2B & B2C Businesses

Paid Media Strategy

Winning paid media campaigns begin with winning strategy. From targeting research to landing page design, we know how to develop strategy that generates meaningful conversions and results for your business.

Paid Search

Effective paid search campaigns require precise keyword targeting, optimized ad copy, strong landing page experience, and clear conversion KPIs. We are experts at optimizing and scaling paid search campaigns and leveraging your full funnel of industry keywords.

Paid Social

Engage with potential customers on the platforms where they hang out online. From product awareness to ecommerce or B2B lead generation, we use paid social channels like Meta, TikTok, and LinkedIn to reach your performance goals.

Google Ads

Connect with potential customers across all of Google’s valuable placements. Our experts have experience with Google search, display, YouTube, and local services ads.

Meta Ads

We develop custom campaigns for Facebook and Instagram. Drive awareness, leads, sales, and more on some of the largest social platforms.

Microsoft Ads

Microsoft Ads are a great way to supplement other advertising channels, typically at a reduced cost when paired with Google Ads.

Google Grants

Our team creates strategies specifically tailored for Google Grant Ads. Get the most out of free $10k in Google Ads.

Performance Max

This new campaign type is the fastest way to access all of Google’s and Microsoft’s ad platforms. Combine your creative assets with the power of AI to create the most effective campaigns.

LinkedIn Ads

LinkedIn Ads are perfect for getting in front of specific professionals or other businesses. We create ads that are best suited for this social platform.

YouTube Ads

Sometimes it’s best to meet people where they are. Our YouTube Ads experts will use targeting and ads that are the best fit for your target audience.

Retargeting

Don’t let your customer data go to waste. We have the tools, experience, and know-how to take advantage of your data.

B2B PPC

We’ll use our experience generating B2B leads to create campaigns that get you qualified leads at a cost that works for you.

shutterstock_1433996435
  • Unsure which ad channels to focus your money on?
  • Not convinced your ad campaigns are producing strong ROI?
  • Hit a ceiling with ROAS or lead volume?
  • Not happy with the quality of your marketing leads?
  • Having trouble scaling your ad campaigns?
  • Struggling to beat your competitor's ad campaign?
  • Not converting ad clicks into new leads or customers?
  • Too busy to effectively test and optimize your campaigns?

CASE STUDIES

Celebrating Our Best Work

Executive Leadership

BP-Case-Studies-IMG3

$ 1.5M+

one year PPC revenue

1,300%

increase in organic visibility

300%

monthly budget growth

"Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space."

AICA

Screen Shot 2024-09-18 at 8.58.59 AM

350+

new patients per month

# 1

ranking for car accident doctor

$ 100k

Monthly PPC Spend

"We've opened more than 15 new locations since partnering with Blueprint. They drive thousands of leads for us every month. Their campaigns have played a huge role in our success and they're an integral part of our business strategy." - Dr. Michael Basille, CEO

Reclaimed Barnwood

300%

increase in Google Ad leads

100%

YoY growth

50%

email conversion increase

“I was so skeptical about Google ads and Blueprint proved me wrong. We’re up about 100% year over year. Their communication is great. I don’t think we would have made it as a small business if Blueprint wasn’t part of our team.” - Daniel Oehrke, Owner

Ready to Dominate Online and Grow Your Business?

Schedule Discovery Call – Chat with Blueprint about your marketing goals.
Learn how we can help and get your questions answered.

Free Campaign Review – Request a review of your SEO, Google Ads, or
Meta Ads campaign, and receive free personalized recommendations.

Get started with white-logo
bb71b186-15c6-414d-9526-b72037e39e05

Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
Bea

Bea

Client Administrator

Since graduating from college in 2012, Bea has been working online across various industries, gaining diverse experience and expertise. Outside of her professional life, she is a dedicated wife and mother of two wonderful girls.

Specialist in..

  • Client Support
  • Project Management
Danny

Danny

Account Executive

Danny fell in love with digital marketing while growing his personal brand in 2015, which lead him to Blueprint. Outside of work, he spends his time on family, faith, and finance.

Specialist in..

  • Account Success
  • Digital Strategy
Danny
Danny
Danny
Danny
Danny
Danny
Danny
Danny
Danny
Danny
Danny
Danny

FAQs

- What is Paid Media?

Paid Media refers to digital advertising strategies where businesses pay to promote their content, products, or services on platforms like Google, social media, or third-party websites to reach specific audiences.

- Is Paid Media the same as Pay-Per-Click?

Pay-Per-Click (PPC) is a type of Paid Media where advertisers pay only when users click their ads, but Paid Media also includes other models like display ads, social media ads, and programmatic advertising.

- Is Paid Media effective for B2B lead generation?

Yes, Paid Media can be highly effective for B2B lead generation when campaigns are tailored to target decision-makers and professionals through platforms like LinkedIn, Google, or Microsoft Ads.

- Which Paid Media channels should my business focus on?

The ideal channels depend on your target audience and goals; for example, Google Ads and LinkedIn are great for B2B, while Meta Ads and YouTube work well for consumer-focused campaigns.

- Is Paid Search better than Paid Social?

Neither is inherently better; Paid Search is ideal for capturing intent-driven leads, while Paid Social excels at building brand awareness and engaging specific audience segments.

- What Paid Media campaigns does Blueprint specialize in?

Blueprint specializes in performance-driven campaigns, including Google Ads, Meta Ads, LinkedIn Ads, retargeting strategies, and tailored B2B PPC solutions.

- What data should be included in monthly reports for my ad campaigns?

Reports should include metrics like impressions, clicks, conversions, click-through rate (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and overall return on ad spend (ROAS).

- Should I expect my Paid Media agency to design my landing pages?

Some agencies include landing page design as part of their services, but it’s essential to confirm this upfront as others may only provide strategic recommendations.

Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!

Our BLOG

what we’re talking about

Ads for Nonprofits

Nonprofits have an incredible opportunity to harness the power of digital advertising to extend their reach and connect with more people. Free advertising programs allow these organizations to spread awareness, rally support, and connect with individuals aligned with their mission—all without significant financial constraints. Digital ads become a force multiplier for nonprofits, opening doors to […]

Personal Injury Marketing for Chiropractors [GUIDE]

Personal injury marketing for chiropractors is a game-changer, offering a pathway to significantly expand your practice. In a competitive field where accident victims are increasingly seeking chiropractic care, it’s essential to stand out with targeted strategies that speak directly to this audience. Engaging and effective personal injury marketing can not only bring in new patients […]

The Importance of SEO for B2B Lead Generation & Business

  SEO, or Search Engine Optimization, is a set of strategies and practices designed to enhance a website’s visibility in search engine results. It involves optimizing various aspects of a website—content, keywords, technical elements—to ensure it ranks higher on search engine results pages (SERPs). The importance of SEO for B2B goes beyond simply increasing traffic. […]