Digital Marketing for Lead Generation

Partner with the lead generation experts at Blueprint for affordable and qualified leads that fuel the growth of your business.

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Online Lead Generation

Proven Strategies to Drive New Leads and Sales

Warm Leads

Warm Leads

Our integrated digital marketing approach crafts personalized campaigns combining PPC, SEO, social media, and email marketing tailored to engage warm leads effectively. By aligning your business goals with strategic keyword targeting and dynamic content, we attract potential customers who have already shown interest in services like yours, nudging them further down the sales funnel.

Cold Leads

Cold Leads

Transforming cold leads into engaged prospects requires a robust understanding of their journey. Our agency utilizes advanced analytics and transparent reporting across all platforms—PPC, paid media, social, and email—to monitor and refine our strategies. This comprehensive visibility allows us to capture cold leads at the top of the funnel and nurture them into informed, interested parties ready to engage with your brand.

B2B Lead Generation

B2B Lead Generation

At the core of our B2B lead generation strategy lies high-quality, industry-specific content coupled with targeted PPC and email campaigns. We focus on creating compelling content that resonates with other businesses, optimizing it with relevant keywords to enhance search engine rankings, and building trust. Our approach ensures that we attract and convert high-value leads looking for specialized solutions.

B2C Lead Generation

B2C Lead Generation

For B2C lead generation, building a strong online presence through targeted social media advertising, influencer partnerships, and engaging paid media campaigns is crucial. We leverage these channels to create meaningful interactions and build valuable backlinks that enhance your site’s authority and improve search rankings, driving both traffic and conversions from the consumer market.

Paid Media for Lead Generation

Paid Media for Lead Generation

Our agency excels in optimizing your paid media efforts to maximize local and global reach. By targeting specific demographics and optimizing for local search results, we ensure your marketing dollars are effectively attracting leads most likely to convert, whether they are in your neighborhood or browsing from miles away.
SEO for Lead Generation

SEO for Lead Generation

SEO is fundamental to our lead generation strategy. We enhance your online reputation through proactive management, ensuring your brand stands out in search results. By protecting and enhancing your digital footprint, we address negative feedback swiftly, leverage positive reviews, and continuously optimize your content to keep your business credible and authoritative in your industry.
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Common Lead Generation Challenges We Solve Every Day

  • Not generating enough phone calls or form leads?
  • Wasting time speaking with low quality leads?
  • Need to find leads at a cheaper price?
  • Hitting a ceiling with your lead generation?
  • Want leads for a new product or service area?
  • Looking for more strategies to scale your campaign?

Case Studies

Celebrating Outcomes

Corporate Speaking

Music Lessons

Theme Park Events

Theme Park Events

72%

Increase IN LEADS GENERATED

80%

YoY traffic growth

#1

rank for executive communication training

93%+

New student organic growth

350

leads per month

400%

digital budget growth

300%+

YoY attendance

200,000+

organic sessions per month

1400%

average Facebook ROAS

“They’ve really taken the time to know what makes our niche B2B company so special. We get reliable monthly reports and we know we can ask questions to get clarity on the SEO metrics. We’re really happy with our traffic growth. It’s been fantastic working with Blueprint.” – Meagan Perry, Marketing Manager

“I’ve worked with Blueprint over 8 years for PPC and 4 years for SEO. They actually care about your success. I consider the Blueprint team to be friends. They listen to what makes your business unique and can attract the right people. They’ve generated a ton of ROI.” – Jay Maurice, Founder & CEO

“We are delighted to recommend Blueprint Digital as an outstanding digital marketing partner. Since partnering with them for our social media management, paid search campaigns, and SEO strategy, we’ve experienced significant enhancements in our online presence and marketing effectiveness.”

Ready to dominate online and grow your business?

Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.

SCHEDULE DISCOVERY call REQUEST CAMPAIGN REVIEW

Meet The Team

Chris S

Chris has over a decade of experience in SEO + Data-driven marketing. Outside of work, you'll find him climbing, mtn biking, and exploring Maine.

STRENGTHS

  • SEO
  • Digital Strategy
  • Analytics

Chris S

SEO Director

Nathan

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

STRENGTHS

  • Digital Strategy
  • Creative
  • Business Development

Nathan

CEO + Founder

Brian

Brian has been with Blueprint for five plus years. In his free time, he enjoys reading, cooking, and reading about cooking

STRENGTHS

  • Paid Search
  • Paid Social
  • Analytics

Brian

Lead Ads Strategist

Isaiah

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

STRENGTHS

  • Account Success
  • Digital Strategy
  • SEO

Isaiah

VP of Accounts

Jake

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

STRENGTHS

  • Digital Strategy
  • Paid Media
  • Website CRO

Jake

VP of Operations

Patrick

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

STRENGTHS

  • Link Building
  • Local SEO
  • International SEO

Patrick

SEO Specialist

Reid

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

STRENGTHS

  • Account Management
  • Facebook Ads
  • SEO

Reid

Account Manager

Chris L

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

STRENGTHS

  • Web Development
  • Marketing Automations
  • AI-Augmented Workflows

Chris L

Director of Technology

Paige

With 8+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance or enjoying the Arizona sunshine with her husband and pup.

STRENGTHS

  • Project Management
  • Website Management
  • Email Strategy

Paige

Director of Production

Arianne

Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful.

STRENGTHS

  • SEO Content
  • Email Content
  • Organic Social

Arianne

Content Strategist

Kevin

Kevin has over 30-years experience leading creative at the executive level, managed multi-brand marketing systems, and helped teams launch work at enterprise scale.

STRENGTHS

  • Creative Strategy
  • Website Design
  • Business Development

Kevin

Creative Director

FAQs

Search Engine Optimization

The answer depends on many factors. Are you primarily B2B or B2C? How competitive is your industry? What is your budget? We use SEO, paid search, paid social, display and video ads, email/sms automation, and more to generate leads depending on what will work best for your business.

The cost you should pay to acquire leads depends on how much you can pay to acquire a customer, how competitive your industry is, and how aggressive you want to grow your business.

There are many ways to improve lead quality. You could adjust your targeting, tweak messaging to call out the right audience, add qualifying questions to your form, or try different sources of lead capture.

A lead magnet is an asset used to draw in leads, usually in exchange for their contact information. It could be a document, video, tool, or anything compelling enough to convince a potential lead to hand over their info. A lead magnet is typically used to engage with potential customers that are higher in the marketing funnel.

SQL, or sales qualified lead, is a lead with intent to purchase as determined by your sales team. This could mean they have all the information they need, the price point is right for them, they are ready to buy, or other criteria.

It depends on how your business functions. Both can be effective and they can often be used together. It may be best to shy away from calls if, for example, you aren’t available to answer most inbound calls. On the flip side, in certain industries form leads can be unqualified or spam. In that case, you may have to lean entirely on phone call leads.

Yes, it is recommended that you use a landing page for the most effective marketing campaigns. The length, content, conversion goals, images, and video should all be based on the type of lead you are trying to generate.

Performance-driven marketers who care about your success.

We build strategy around your goals to maximize ROI. With experience in 40+ industries, we deliver tailored SEO, Paid Search, Award-winning Creative, and omni-channel campaigns. Get KPI-focused reports and monthly check-ins with a dedicated account manager to keep improving results.

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Partner with BLUEPRINT to reach your online goals, grow your business and reshape your story.

Get in touch with BLUEPRINT

Reach out to request a discovery call, a free campaign review, or for all other inquiries.

678-336-8653

info@blueprintdigital.com

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