Case STUDY

Making the Biggest Impact Per Donation with ROI Ministry

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Highlights

252% increase in average monthly ad spend
107 New Donations
935 new email subscribers

Tim Barker

Founder & Director

“Blueprint has been a godsend to our organization. They do what they say they’re going to do. They spend the full $10k of our grant and we’ve had record donations year over year... Very grateful for Isaiah, Brian, and the crew. I’d recommend them for any non-profit.”

Project Overview

ROI Ministry is a nonprofit organization that identifies the most impactful Christian charities and helps spread the word about their missions.

The Goals

Build effective campaigns to drive new donations and spend the full $10k ad credit each month
Create a high-funnel keyword strategy to generate email newsletter subscribers using a lead magnet
Keep their Google Ad Grant account in compliance and avoid time-consuming deactivations

The Challenges

Grant account limitations – With the restrictions placed on a Google Ad Grant account it can be hard to spend the full $10k grant. That means finding creative ways to use the free ad credit so you don’t leave money on the table.
Compliance – Every nonprofit has a unique mission but must abide by Google’s policies for grant accounts. Without knowing the rules and regulations it’s easy to slip out of compliance and get your account shut down.
Lack of strategy – Sometimes with a grant account you might assume you don’t need a strong strategy. It’s free money, right? It’s still important to pick the right keywords, landing pages, and conversion actions to support your nonprofit’s mission.

The Solution/Strategy/Plan

That’s where Blueprint came in. We implemented a few key strategies to clear these obstacles and get their ad campaigns to a winning place.

So, how did we do it?

Improved keyword strategy – they were missing out on a ton of relevant keywords. Through keyword research, we were able to fill the gaps and make sure they were spending the full $10k grant.

Conversion tracking – we set up conversion tracking so we could see how many people clicked through to their donation site. This gave us an idea of how many donations came from our campaigns.
Compliance – we implemented automated rules and manual processes to make sure their account would stay compliant.

The Results

Overall

252% increase in average monthly ad spend
107 Donations
935 new email subscribers

Why You Should Partner with Blueprint

ROI Ministry has felt the impact of their improved Google Grant account strategy and is working with Blueprint to build upon this success. From Facebook ads to website design, Blueprint is helping ROI Ministry grow its community and further its mission. Blueprint hopes to continue partnering with ROI Ministry for many years to come!