Case STUDY

Generating Leads and Demand For Value-Added Almond Ingredients With Harris Woolf Almonds

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Highlights

70% growth in organic traffic in 12 months
Over 140 keywords ranking in Google's top 3 positions
500% increase in organic lead generation

Project Overview

Harris Woolf Almonds is a leading supplier of premium almond ingredients, offering value-added products like almond flour, butter, paste, oil, and protein to food and beverage manufacturers. They needed a digital presence that reflected their role as a formulation partner — not just a commodity processor.

The Goals

Designing a modern, conversion-friendly website
Showcasing their custom ingredient capabilities
Building a digital pipeline for qualified B2B leads
Driving visibility through SEO and paid media
Supporting the sales team with clearer messaging and inbound lead flow

The Challenges

Outdated web presence – HWA’s website was overly focused on raw almonds and didn’t reflect the needs of today’s B2B buyers. It failed to speak to R&D professionals, brand formulators, and product developers looking for innovative, plant-based ingredients.
No inbound engine – Without a consistent inbound marketing strategy, HWA struggled to attract and convert qualified leads, putting added pressure on the sales team.
Misaligned messaging – The digital strategy lacked relevance for performance-driven ingredient buyers, making it harder to stand out in a competitive market.

Strategy Overview

SEO Strategy

Search Engine Optimization (SEO) was a key driver of success for Harris Woolf Almonds. Our goal was to break through the noise of consumer almond content and connect HWA with high-intent B2B professionals across food, wellness, and cosmetic sectors.

Here’s how we achieved that:

Audience-Focused Keyword Strategy:

We identified and prioritized high-value keywords with strong purchase intent from B2B buyers, like “bulk almond paste supplier,” “almond milk base manufacturer,” and “custom almond ingredients.” This shift ensured Harris Woolf reached the right searchers, not just anyone Googling “almond butter.”

SEO-Driven Thought Leadership:

We partnered with their team to publish authoritative, SEO-optimized blogs that addressed industry trends, product innovation, and formulation insights. This content positioned Harris Woolf Almonds as a resource for R&D professionals looking to build or improve almond-based products.

Strategic Differentiation:

By focusing on buyer pain points — such as sourcing consistency, clean label ingredients, and co-development capabilities — we helped Harris Woolf distinguish themselves in a crowded market. Every page was crafted to reflect their expertise and value as a partner, not just a supplier.

Audience-Focused Keyword Strategy:

SEO-Driven Thought Leadership:

Strategic Differentiation:

Paid Search Strategy

Incorporating a wide range of general and product-specific keywords has enabled us to generate leads at a growing volume, even in a niche industry. With the high B2C search volume on these keywords, it is vital that our ads make it clear that this is a B2B business.

Harris Woolf Almond’s keyword strategy includes keywords like: wholesale almond flour, almond butter suppliers, bulk almond pieces.

As well as experimental keywords like: almond butter for baking, almonds for health products, best almond oil for makeup.

Harris Woolf Almond’s keyword strategy includes keywords like: wholesale almond flour, almond butter suppliers, bulk almond pieces.

As well as experimental keywords like: almond butter for baking, almonds for health products, best almond oil for makeup.

PMAX Strategy

We have also found success with a Performance Max campaign. Through this campaign type, we were able to leverage Harris Woolf Almond’s high-quality images and video to generate new business leads across all of Google’s available placements.

With a strong landing page and audience signals, we’ve raised Harris Woolf Almonds lead volume ceiling using Performance Max.

The Results

SEO

70% growth in organic traffic in 12 months
Over 140 keywords ranking in Google’s top 3 positions
500% increase in organic lead generation

Paid Media

+4 qualified leads from ads per month
$43 cost per qualified lead

Next Steps For Harris Woolf

Promoting a new award-winning product with targeted campaigns to increase visibility and drive inbound interest.
Optimizing website performance through ongoing conversion rate testing and UX improvements.
Scaling the paid search strategy to capture more high-intent buyers and expand reach within key market segments.
Launching paid social campaigns to reach R&D professionals, innovation leads, and food startup founders where they spend time.
Expanding content marketing efforts with thought leadership, lead magnets, and product education.
Adapting the SEO strategy to align with evolving search behavior and the rise of AI-powered search results.