Case STUDY

Generating Leads and Medical Patients for AICA Orthopedics

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AICA
AICA

Highlights

  • 350+ new patients per month
  • #1 ranking for car accident doctor
  • 50% YoY increase in patients
  • $100k monthly ad spend
  • 150+ PI leads from ads per month

Dr. Michael Basille

CEO of AICA Orthopedics

“We've opened more than 15 new locations since partnering with Blueprint. They drive thousands of leads for us every month. Their campaigns have played a huge role in our success and they're an integral part of our business strategy.”

Project Overview

AICA treats car accident victims and orthopedic patients at their medical clinics in Georgia.

The Goals

  • Build lead generation campaigns that bring new patients to AICA
  • Dominate Google Maps and local search results for revenue-driving keywords
  • Increase patient show rates and treatment compliance
  • Create brand awareness with the local community

The CHALLENGES

    1. Competitive & Expensive – Car accident victims are sought after online by injury lawyers with deep pockets, making them an expensive and tricky audience to reach. Local search and map results are an SEO battleground and Google Ad clicks can cost up to $1,000.
    2. Customer Hesitations – Car accident victims don’t know what steps to take, and orthopedic injury patients are often skeptical with high expectations. This makes it harder to convert traffic to leads, and leads to patients.
    3. Limited Demand – People only need injury care when they’re injured, so it’s hard to generate demand. And the short window of need in a competitive space makes it even harder to convert customers.

Strategy Overview

SEO Strategies

Search Engine Optimization, or SEO, is the art and science of increasing visibility in search engine results to attract more relevant traffic to your website. For AICA Orthopedics, we implemented a comprehensive SEO strategy aimed at driving personal injury patients, focusing on the highly competitive “accident” keyword space.

Local SEO

We enhanced local visibility by targeting geographic-specific accident keywords and boosting review generation, ensuring AICA appeared prominently in “near me” searches. Reviews grew by 122% while average star rating increased to 4.9.

Keyword Strategy

Through in-depth keyword research, we identified high-value search terms like “chiropractor after car accident” and optimized site content to capture this traffic.

SEO Content Creation

We developed informative and engaging blogs, service pages, and FAQs tailored to AICA’s audience, addressing topics personal injury patients search for most.

Technical SEO

From improving site speed to optimizing mobile usability, we ensured AICA’s site met Google’s technical standards for ranking higher.

Link Building

By leveraging PR-driven strategies, we secured more than 600 new referring domains in one year, boosting AICA’s authority and reinforcing their expertise in the personal injury space.

Keyword Strategy

Through in-depth keyword research, we identified high-value search terms like “chiropractor after car accident” and optimized site content to capture this traffic.

SEO Content Creation

We developed informative and engaging blogs, service pages, and FAQs tailored to AICA’s audience, addressing topics personal injury patients search for most.

Technical SEO

From improving site speed to optimizing mobile usability, we ensured AICA’s site met Google’s technical standards for ranking higher.

Link Building

By leveraging PR-driven strategies, we secured more than 600 new referring domains in one year, boosting AICA’s authority and reinforcing their expertise in the personal injury space.

THE results

AICA Orthopedics experienced a 236% increase in patients from SEO, more than double the nearest competitor’s share of voice for car accident keywords, and 30% increase in web conversions — all thanks to a tailored, data-driven SEO strategy.

Paid Search

A full funnel keyword strategy has helped us find cheaper leads, maximize patient volume, and improve overall ROI for AICA. With the high CPC’s of low funnel personal injury keywords, medical providers should experiment with high funnel keywords and lead capture strategies.

AICA’s keyword strategy features keywords you’d expect, like…

  • AICA orthopedics
  • doctor for auto injuries
  • car accident chiropractor

As well as hundreds of experimental keywords, like…

  • what to do for whiplash
  • car accident settlement
  • should you go to the hospital after a car accident

A quality landing page or lead capture strategy is critical in a competitive industry like personal injury care.

Paid Social

We use social media channels like Meta, X (Twitter), and TikTok to generate leads for AICA, with strategies like:

Retargeting

Lead form ads

Call ads (new)

Website conversion ads

Awareness campaigns

Sometimes it requires creativity to find the right ad targeting in a medical industry. Fresh creatives and ad copy are also critical to success. In the short window of demand, retargeting helps us stay in front of our audience as they make injury care decisions.

Retargeting

Lead form ads

Call ads (new)

Website conversion ads

Awareness campaigns

Sometimes it requires creativity to find the right ad targeting in a medical industry. Fresh creatives and ad copy are also critical to success. In the short window of demand, retargeting helps us stay in front of our audience as they make injury care decisions.

PMAX

Performance Max is a relatively new Google Ads campaign type that uses AI to display ads across all Google properties in a single campaign. It’s a great strategy to supplement your paid search campaigns.

With a strong landing page and audience signals, we’ve raised AICA’s lead volume ceiling using Performance Max.

Email & SMS Automations

We use email & SMS automations to help AICA convert leads, raise awareness, streamline communications, boost compliance, generate reviews, and more! Blueprint specializes in ActiveCampaign for email and marketing automation.

These strategies enhance performance of our lead generation campaigns and boost AICA’s overall return on their marketing investment.

Website Redesign

In 2024, AICA decided to reinvest some of the ROI from their marketing campaigns into a brand new website design and rebuild!

The relaunch is projected to deliver a 10% boost in organic traffic and 15% increase in conversions and new business generated online.

The Results

Overall

  • +350 new patients per month
  • 50% YoY increase in patients

SEO

  • 236% more patients from SEO
  • Over 600 new referring domains
  • 122% growth in Google review
  • Doubled web conversion rate

PAID Media

  • +150 PI leads from ads per month
  • $150k monthly ad spend

Email MARKETING

  • 20% YoY increase in conversion
  • 42% open rates

Next Steps For AICA

Next Steps For AICA

The AICA–Blueprint partnership is stronger than ever.  We are working to scale winning ad campaigns and Local SEO strategies as much as effectively possible. Future plans include helping AICA to …

  • Promote new services
  • Capture new patient audiences
  • Gain even greater local and Maps rankings
  • Continue adding strategies to scale paid media budgets

We are grateful for the AICA team and proud to serve as AICA’s agency of record.

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