Marketing Automation Services

Connect the systems behind your marketing so leads are captured, routed, followed up with, and moved forward automatically. Blueprint Digital builds email, SMS, CRM, appointment, and internal workflows that reduce manual work and missed opportunities.

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Our Marketing Automation Services

Connect the Workflows Behind Every Lead

Email & SMS Automations

Email & SMS Automations

Build triggered email and text workflows for inquiries, reminders, updates, onboarding, re-engagement, and other moments when timely communication can keep a lead or customer moving forward.

Form-to-CRM Workflows

Form-to-CRM Workflows

Send form submissions directly into the right CRM record, pipeline, stage, or campaign so new leads are organized immediately and your team does not have to transfer information manually.

Behavior-Triggered Communication

Behavior-Triggered Communication

Respond to meaningful actions such as form submissions, link clicks, appointment activity, page visits, or status changes with communication that reflects what the contact did and what should happen next.

Pipeline-Stage Automations

Pipeline-Stage Automations

Trigger tasks, messages, reminders, status updates, and follow-up when opportunities move from one stage to another, creating a more consistent process from new inquiry through close.

Lead Routing & Team Notifications

Lead Routing & Team Notifications

Assign leads by location, service, source, availability, or other business rules, then alert the right team member so ownership is clear and opportunities do not sit untouched.

Appointment & Process Automations

Appointment & Process Automations

Automate confirmations, reminders, rescheduling prompts, no-show follow-up, internal handoffs, and repetitive process steps so your team can spend more time on conversations and less time on administration.

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Common Marketing Automation Challenges We Solve Every Day

  • Are new inquiries entering your business without an immediate, consistent response?
  • Do forms, calendars, email, SMS, and your CRM operate as separate tools instead of one connected process?
  • Is your team manually assigning leads, updating records, sending reminders, or copying information between systems?
  • Do pipeline changes happen without triggering the next task, message, or internal handoff?
  • Are leads receiving inconsistent communication depending on who happens to follow up?
  • Do you have automations in place that are incomplete, unreliable, or difficult to understand?
  • Want a more organized system that reduces missed opportunities without making the customer experience feel robotic?

Case Studies

Celebrating Outcomes

Corporate Speaking

Bail Bonds

Bail Bonds

Executive Leadership

Executive Leadership

72%

Increase IN LEADS GENERATED

80%

YoY traffic growth

#1

rank for executive communication training

Top 3

rankings in local pack across 8 locations

430%

in organic traffic after 1 year

80,000+$

inbound calls driven in 6 months

$1.5M

One Year PPC Revenue

1300%

Increase in Organic Visibility.

300%

Monthly Budget Growth

“They’ve really taken the time to know what makes our niche B2B company so special. We get reliable monthly reports and we know we can ask questions to get clarity on the SEO metrics. We’re really happy with our traffic growth. It’s been fantastic working with Blueprint.” – Meagan Perry, Marketing Manager

“Blueprint is an incredible partner for our Atlanta Bail Bond Offices. They have helped our Google pins and website hit all time highs with online visibility. We are grateful for the team and excellence they bring to our campaigns.”

“Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space.”

Ready to Dominate Online and Grow Your Business?

Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.

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Meet The Team

Chris S

Chris has over a decade of experience in SEO + Data-driven marketing. Outside of work, you'll find him climbing, mtn biking, and exploring Maine.

STRENGTHS

  • SEO
  • Digital Strategy
  • Analytics

Chris S

SEO Director

Nathan

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

STRENGTHS

  • Digital Strategy
  • Creative
  • Business Development

Nathan

CEO + Founder

Brian

Brian has been with Blueprint for five plus years. In his free time, he enjoys reading, cooking, and reading about cooking

STRENGTHS

  • Paid Search
  • Paid Social
  • Analytics

Brian

Director of Paid Ads

Isaiah

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

STRENGTHS

  • Account Success
  • Digital Strategy
  • SEO

Isaiah

VP of Accounts

Jake

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

STRENGTHS

  • Digital Strategy
  • Paid Media
  • Website CRO

Jake

VP of Operations

Patrick

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

STRENGTHS

  • Link Building
  • Local SEO
  • International SEO

Patrick

SEO Specialist

Reid

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

STRENGTHS

  • Account Management
  • Facebook Ads
  • SEO

Reid

Director of Biz Dev

Chris L

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

STRENGTHS

  • Web Development
  • Marketing Automations
  • AI-Augmented Workflows

Chris L

Director of Technology

Paige

With 8+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance or enjoying the Arizona sunshine with her husband and pup.

STRENGTHS

  • Project Management
  • Website Management
  • Email Strategy

Paige

Director of Production

Arianne

Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful.

STRENGTHS

  • SEO Content
  • Email Content
  • Organic Social

Arianne

SEO Content Manager

Kevin

Kevin has over 30-years experience leading creative at the executive level, managed multi-brand marketing systems, and helped teams launch work at enterprise scale.

STRENGTHS

  • Creative Strategy
  • Website Design
  • Business Development

Kevin

Creative Director

Laura

Laura is passionate about organization, problem-solving, and helping projects achieve their objectives. Outside of work, she runs an education charity that supports children, young people, and adults.

STRENGTHS

  • Project Coordination
  • Client Communication
  • Team Collaboration

Laura

Project Manager

João

João brings more than 15 years of graphic design experience, creating compelling visual solutions that help brands connect with their audiences. He enjoys beach life and sharing his home with his wife, five cats and four dogs.

STRENGTHS

  • Graphic Design
  • Brand Identity
  • Creative Strategy

João

Graphic Designer

Dimitris

Dimitris is passionate about performance marketing and building effective funnels that help businesses grow. Outside of marketing, he loves travelling, basketball, and chess.

STRENGTHS

  • Paid Media
  • CRO
  • Creative Strategy

Dimitris

Paid Media Strategist

Lucas

Lucas enjoys turning designs and requirements into clean, functional, and well-tested website experiences.

STRENGTHS

  • Custom WordPress Development
  • Front-End Implementation & QA
  • Integrations & Site Optimization

Lucas

WordPress Developer

Abbey

Abbey brings 27 years of experience in print and digital marketing, specializing in CRM systems, lead strategy, and sales processes. She enjoys exploring the mountains, outdoor sports, and helping rescue dogs find loving homes.

STRENGTHS

  • CRM STRATEGY
  •  GOHIGHLEVEL
  • LEAD & SALES SYSTEMS

Abbey

Marketing Automation Specialist

FAQs

Marketing Automation FAQs

Marketing automation uses connected workflows to complete repeatable marketing and sales tasks based on triggers, timing, contact behavior, or CRM activity. It can coordinate email, SMS, forms, calendars, pipelines, assignments, reminders, and internal notifications.

Common opportunities include lead intake, CRM record creation, email and SMS follow-up, lead routing, appointment confirmations, reminders, pipeline updates, task creation, re-engagement, customer onboarding, and reporting. We begin with the processes that create the clearest operational or conversion benefit.

No. A drip campaign is one type of automation, usually a scheduled sequence of emails. Marketing automation is broader and can connect multiple channels, systems, triggers, teams, and stages of the customer journey.

A CRM is strongly recommended because it gives your contacts, opportunities, conversations, and workflow triggers a reliable home. If your CRM is missing, disorganized, or underused, Blueprint can help with strategy and setup before or alongside the automation build.

In many cases, yes. We can assess your forms, website, calendars, CRM, email platform, SMS tools, advertising sources, and reporting systems, then determine what can be connected through native integrations, automation platforms, or custom integrations.

We first map how leads and customers move through your business today. Then we identify repeated tasks, slow handoffs, missing follow-up, inconsistent communication, and points where information gets lost. The goal is not to automate everything, but to build the few workflows that make the process faster and more dependable.

Yes. We can audit current workflows, simplify overlapping logic, repair broken triggers, reduce duplicate communication, improve naming and documentation, and rebuild the highest-impact automations so the system is easier to manage and scale.

It should not. Strong automation handles timing, organization, reminders, and routine follow-up so your team can focus on higher-value conversations. We design workflows to support the human sales and service process, not make every interaction feel automated.

Performance-driven marketers who care about your success.

We build strategy around your goals to maximize ROI. With experience in 40+ industries, we deliver tailored SEO, Paid Search, Award-winning Creative, and omni-channel campaigns. Get KPI-focused reports and monthly check-ins with a dedicated account manager to keep improving results.

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Get in touch with BLUEPRINT

Reach out to request a discovery call, a free campaign review, or for all other inquiries.

770-817-9560

info@blueprintdigital.com

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