Case STUDY

Building a community of homeschooling parents in Texas with Texas Home School Coalition

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Highlights

1300% increase in average monthly ad spend
4,000+ site interactions
75+ new paid members

Project Overview

Texas Home School Coalition (THSC) is a nonprofit organization that educates and supports families interested in homeschooling their kids.

The Goals

Build effective campaigns to drive new members and spend the full $10k ad credit each month
Create a high-funnel keyword strategy to generate email newsletter subscribers using a lead magnet
Keep their Google Ad Account in compliance and avoid time-consuming deactivations

The Challenges

Grant account limitations – With the restrictions placed on a Google Ad Grant account it can be hard to spend the full $10k grant. That means finding creative ways to use the free ad credit so you don’t leave money on the table.
Compliance – Every nonprofit has a unique mission but must abide by Google’s policies for grant accounts. Without knowing the rules and regulations it’s easy to slip out of compliance and get your account shut down.
Lack of strategy – Sometimes with a grant account you might assume you don’t need a strong strategy. It’s free money, right? It’s still important to pick the right keywords, landing pages, and conversion actions to support your nonprofit’s mission.

The Strategies

That’s where Blueprint came in. We implemented a few key strategies to clear these obstacles and get their ad campaigns to a winning place.

So, how did we do it?

Improved keyword strategy – they were missing out on a ton of relevant keywords. Through keyword research, we were able to fill the gaps and make sure they were spending the full $10k grant.

Enhanced landing page plan –we helped THSC create a variety of landing pages with different calls-to-action to promote membership purchases, resource downloads, email newsletter sign-ups, and more.
Compliance – we implemented automated rules and manual processes to make sure their account would stay compliant.

The Results

Overall

4,000+ site interactions
1300% increase in average monthly ad spend
75+ new paid members

Summary

Texas Home School Coalition has felt the impact of their improved Google Grant account strategy and is working with Blueprint to expand into other areas. From Facebook ads to new lead generation ideas, Blueprint is helping THSC grow its community and further its mission. Blueprint hopes to continue partnering with THSC for many years to come.