Atlanta's Best Google Ads Agency

Partner with the conversion-focused paid media experts at Blueprint for more sales, customers, and ROI from your Google Ads campaigns.

Connect with BLUEPRINT
Free Campaign Review

OUR GOOGLE ADS SERVICES

Common Google Ads Challenges We Solve Every Day

Google Search Ads

Google Search Ads

Effective paid search campaigns require precise keyword targeting, optimized ad copy, strong landing page experience, and clear conversion KPIs. We are experts at optimizing and scaling paid search campaigns and leveraging your full funnel of industry keywords.

Performance Max

Performance Max

Performance Max is the fastest way to access all of Google Ads placements, including search, Maps, YouTube, Display, and Gmail. Combine your creative assets with the power of AI to create the most effective lead generation or eCommerce campaigns.

Google Display Ads

Google Display Ads

With Google Display Ads we can reach potential customers across the web with engaging banners and video ads. We use Google Display Network for high funnel awareness, as well as retargeting and conversions.
YouTube Ads

YouTube Ads

YouTube offers immense reach, the advanced targeting capabilities of Google Ads, and a way to generate deeper awareness of your products or services. It’s a great ad channel for businesses with a high volume of quality video content.
Google Shopping

Google Shopping

We use Google Shopping campaigns in conjunction with other campaign types to help eCommerce businesses focused on ROAS and scaling online sales.

Local Service Ads

Local Service Ads

LSAs can generate warm leads for local service businesses. They are only available for certain advertisers, like lawyers, chiropractors, roofers, plumbers, and more. LSAs are managed on different platform than Google Ads.
Google Grants

Google Grants

Our team are experts at establishing, building, and optimizing Google Grant Ad accounts. We help nonprofits get the most out of their free $10k in Google Ads.
Demand Generation

Demand Generation

The newest Google Ad campaign type. We are still experimenting with Demand Generation campaigns, which are designed to generate awareness, interest, and consideration among target audiences.
Microsoft Ads

Microsoft Ads

Microsoft Ads are a great way to supplement other advertising channels, typically at a reduced cost when paired with Google Ads.
Prev
Next

Common Google Ads Challenges We Solve Every Day

  • Unsure which ad channels to focus your money on?
  • Not convinced your ad campaigns are producing strong ROI?
  • Hit a ceiling with ROAS or lead volume?
  • Not happy with the quality of your marketing leads?
  • Having trouble scaling your ad campaigns?
  • Struggling to beat your competitor's ad campaign?
  • Not converting ad clicks into new leads or customers?
  • Too busy to effectively test and optimize your campaigns?

Case Studies

Celebrating Outcomes

Executive Leadership

Executive Leadership

Car Accident Medical Care

Car Accident Medical Care

Reclaimed Barnwood

$1.5M

One Year PPC Revenue

1300%

Increase in Organic Visibility.

300%

Monthly Budget Growth

350+

NEW PATIENTS PER month

1#

Ranking for Car Accident Doctor

$100k

Monthly PPC Spend

300%

increase in Google Ad leads

100%

YoY growth

50%$

email conversion increase

“Blueprint has been an invaluable partner for our corporate solutions division. Their team consistently listens to our evolving needs, adapting campaigns to ensure they align with our goals. Over the years, their Google Ads campaigns have provided us with a steady stream of high-quality leads, which have helped us establish strong, lasting partnerships with new clients. The collaborative and flexible approach that Blueprint offers has been key to our growth and success in the digital marketing space.”

“We’ve opened more than 15 new locations since partnering with Blueprint. They drive thousands of leads for us every month. Their campaigns have played a huge role in our success and they’re an integral part of our business strategy.” – Dr. Michael Basille, CEO

“I was so skeptical about Google ads and Blueprint proved me wrong. We’re up about 100% year over year. Their communication is great. I don’t think we would have made it as a small business if Blueprint wasn’t part of our team.” – Daniel Oehrke, Owner

Ready to Dominate Online and Grow Your Business?

Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.

SCHEDULE DISCOVERY call REQUEST CAMPAIGN REVIEW

Meet The Team

Chris S

Chris has over a decade of experience in SEO + Data-driven marketing. Outside of work, you'll find him climbing, mtn biking, and exploring Maine.

STRENGTHS

  • SEO
  • Digital Strategy
  • Analytics

Chris S

SEO Director

Nathan

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

STRENGTHS

  • Digital Strategy
  • Creative
  • Business Development

Nathan

CEO + Founder

Brian

Brian has been with Blueprint for five plus years. In his free time, he enjoys reading, cooking, and reading about cooking

STRENGTHS

  • Paid Search
  • Paid Social
  • Analytics

Brian

Director of Paid Ads

Isaiah

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

STRENGTHS

  • Account Success
  • Digital Strategy
  • SEO

Isaiah

VP of Accounts

Jake

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

STRENGTHS

  • Digital Strategy
  • Paid Media
  • Website CRO

Jake

VP of Operations

Patrick

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

STRENGTHS

  • Link Building
  • Local SEO
  • International SEO

Patrick

SEO Specialist

Reid

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

STRENGTHS

  • Account Management
  • Facebook Ads
  • SEO

Reid

Director of Biz Dev

Chris L

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

STRENGTHS

  • Web Development
  • Marketing Automations
  • AI-Augmented Workflows

Chris L

Director of Technology

Paige

With 8+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance or enjoying the Arizona sunshine with her husband and pup.

STRENGTHS

  • Project Management
  • Website Management
  • Email Strategy

Paige

Director of Production

Arianne

Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful.

STRENGTHS

  • SEO Content
  • Email Content
  • Organic Social

Arianne

SEO Content Manager

Kevin

Kevin has over 30-years experience leading creative at the executive level, managed multi-brand marketing systems, and helped teams launch work at enterprise scale.

STRENGTHS

  • Creative Strategy
  • Website Design
  • Business Development

Kevin

Creative Director

Laura

Laura is passionate about organization, problem-solving, and helping projects achieve their objectives. Outside of work, she runs an education charity that supports children, young people, and adults.

STRENGTHS

  • Project Coordination
  • Client Communication
  • Team Collaboration

Laura

Project Manager

João

João brings more than 15 years of graphic design experience, creating compelling visual solutions that help brands connect with their audiences. He enjoys beach life and sharing his home with his wife, five cats and four dogs.

STRENGTHS

  • Graphic Design
  • Brand Identity
  • Creative Strategy

João

Graphic Designer

Dimitris

Dimitris is passionate about performance marketing and building effective funnels that help businesses grow. Outside of marketing, he loves travelling, basketball, and chess.

STRENGTHS

  • Paid Media
  • CRO
  • Creative Strategy

Dimitris

Paid Media Strategist

Lucas

Lucas enjoys turning designs and requirements into clean, functional, and well-tested website experiences.

STRENGTHS

  • Custom WordPress Development
  • Front-End Implementation & QA
  • Integrations & Site Optimization

Lucas

WordPress Developer

FAQs

Google Ads

The right Google Ads campaign type depends on your business goals. A service businesses should use Search Ads with location extensions, as well as Local Service Ads. An eCommerce businesses should use Google Shopping and Performance Max. We run Search Ads and Performance Max for nearly all of our Google Ads clients.

There are a variety of reasons you may not be seeing your ads, including location targeting, budget limitations, ad scheduling, and your browsing history. You can check ads through the Google Ads Preview Tool without affecting metrics.

Paid Search refers to the ads you typically see on the Google Search Results Page, above the organic search results. Pay-Per-Click (PPC) is a bidding model that allows advertisers to be charged only when a someone clicks on their ad. Despite their unique meanings, the phrases PPC and Google Ads are often used synonymously with Paid Search ads.

Yes, Google Ads can be highly effective for B2B lead generation. There is often less search volume behind revenue-driving keywords in B2B industries, requiring creative approaches to keyword and targeting strategies, as well as well optimized landing page to convert these competitive and sometimes expensive ad clicks.

Google Ads is not inherently better or worse than Facebook Ads. They are two powerful ad platforms that can be used for both high and low funnel marketing goals. Google Search traffic is typically more qualified and expensive, while Facebook traffic is cheaper but has less purchase intent.

For lead generation, it’s recommended to develop KPIs around Google Ads metrics like Conversions, Cost Per Conversion, and Conversion Rate. For eCommerce, valuable Google Ads metrics include Conversion Value, Conversion Value / Cost, and Cost Per Conversion. Engagement metrics like Click Through Rate and Cost Per Click and also valuable.

Certain Google Ads campaign types can help businesses gain visibility on Google Maps. Advertisers can place ads in Google Maps using Performance Max, as well as Search Ads using the Location asset. Local Services Ads are also recommended service businesses trying to gain local visibility.

Performance-driven marketers who care about your success.

We build strategy around your goals to maximize ROI. With experience in 40+ industries, we deliver tailored SEO, Paid Search, Award-winning Creative, and omni-channel campaigns. Get KPI-focused reports and monthly check-ins with a dedicated account manager to keep improving results.

CONNECT With  BLUEPRINT

BlueBlog

Trending Ideas & Tactics

View All Blogs
The B2B Lead Generation Funnel: From First Touch to Closed Deal

The B2B Lead Generation Funnel: From First Touch to Closed Deal

Most B2B marketing teams can generate leads. Fewer can predict them. The month a big trade show or a strong campaign lands, the pipeline looks healthy; through the quiet months that follow, sales starts asking where the opportunities went. The difference between a lucky pipeline and a predictable one is whether you treat lead generation[...]
Creating Better and Faster Landing Pages with AI

Creating Better and Faster Landing Pages with AI

Landing pages have always been one of the most important assets in a performance marketing program. They can support SEO campaigns, email campaigns, sales enablement, product launches, event promotion, and plenty of other initiatives. But for teams focused on paid media and lead generation, landing pages carry even more weight because they often determine whether[...]
What Makes a Great Website Design for Healthcare Providers?

What Makes a Great Website Design for Healthcare Providers?

A visitor forms a first judgment about a website in about 50 milliseconds. For a healthcare practice, that split second carries more weight than it does almost anywhere else, because the people arriving are rarely in a casual mood. Most have already met the practice online before they ever meet the provider, comparing options and[...]
Previous
Next
View All Blogs

Partner with BLUEPRINT to reach your online goals, grow your business and reshape your story.

Get in touch with BLUEPRINT

Reach out to request a discovery call, a free campaign review, or for all other inquiries.

770-817-9560

info@blueprintdigital.com

Subscribe to our newsletter
Conset