B2B Digital Marketing For Food & Beverage Ingredients

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Partner with Blueprint and put your innovative ingredients in more formulations, products, kitchens, stores, and stomachs!

Digital Strategies For Ingredient Suppliers

Generate More Leads and Demand

SEO

We help your ingredients show up in front of the right people — like R&D teams, buyers, product developers, and entrepreneurs — through targeted, high-intent keyword and content strategies.

Paid Media

We run performance-driven Google, LinkedIn, and paid social campaigns that reach the right buyers at the right time — from generating sales-qualified leads to top-of-funnel demand.

Content & Creative

From content marketing and ad creatives to lead magnets, video, newsletters, and thought leadership — we create assets that educate buyers, support sales, and build authority for your ingredient brand.

Email & SMS

From newsletters to drip campaigns and marketing automations, we use Email & SMS to move leads down funnel, or nurture long term customer or supplier relationships.

Web Design

We build clean, conversion-ready websites and landing pages that position your ingredients clearly and support your sales and marketing goals.

Sales Consulting

We help align marketing with sales — improving lead follow-up, qualification, and close rates with smarter tools and strategies.

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  • Want to reach food scientists and R&D teams?
  • Struggle to explain your ingredient’s value?
  • Getting leads — but not the right ones?
  • Missing out on the clean label brands you want?
  • Trade shows not enough anymore?
  • Ready to refresh your brand or website?

CASE STUDIES

Celebrating Our Best Work

Cashew Ingredient Supplier

beyond (1)

Almond Ingredients Supplier

BP-Case-Studies

70%

email open rates

$ 50

b2b paid search leads

198%

yoy seo traffic growth

Almond Ingredient Supplier

beyond (2)

Ready to Dominate Online and Grow Your Business?

Schedule Discovery CallChat with Blueprint about your marketing goals.
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Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
Danny

Danny

Account Executive

Danny fell in love with digital marketing while growing his personal brand in 2015, which lead him to Blueprint. Outside of work, he spends his time on family, faith, and finance.

Specialist in..

  • Account Success
  • Digital Strategy
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Danny

Food & Beverage Industry FAQs

- What types of ingredient suppliers do you work with?

We specialize in value-added ingredient companies — particularly those focused on plant-based, non-dairy, and clean label innovation. That includes suppliers of nut-based flours, oils, butters, proteins, and other functional ingredients.

- What’s the difference between lead generation and demand generation for ingredient marketing?

Lead generation focuses on capturing qualified contacts — like R&D leads, formulators, or procurement managers — who are ready to engage. Demand generation builds brand awareness and long-term interest among your ideal buyers, so more of them think of you when it’s time to source a new ingredient.

- Do you generate leads or just awareness?

Both. We help you build a demand engine while also capturing sales-ready leads — including sample requests, contact forms, distributor inquiries, and meeting bookings. We measure success by the value of opportunities generated.

- Which channels do you use for B2B ingredient marketing?

Our campaigns often include a mix of SEO, paid search, LinkedIn ads, and targeted content marketing. The exact strategy depends on your sales cycle, audience, and goals — whether it’s getting on spec sheets, growing samples, or building distributor partnerships.

- What makes you different from general marketing agencies?

We understand the ingredient ecosystem — from R&D cycles to co-manufacturers to retail launch timelines. That lets us write better copy, build smarter campaigns, and connect with technical buyers in ways generalist agencies can’t.

Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!

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