LEAD GENERATION FOR HOME & COMMERCIAL SERVICE COMPANIES

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Partner with Blueprint for better leads and ROI from your digital marketing campaigns. 

CONNECT WITH BLUEPRINT FREE CAMPAIGN REVIEW

DIGITAL MARKETING FOR LOCAL SERVICES

Get Better Leads & Dominate Your Competitors

Local SEO

We optimize your online presence for local search results, helping you attract customers in your area through targeted keyword optimization, online directories, and location-based content.

Google Search Ads

Effective paid search campaigns require precise keyword targeting, optimized ad copy, strong landing page experience, and clear conversion KPIs. We are experts at optimizing and scaling paid search campaigns and leveraging your full funnel of industry keywords.

Meta Ads

We develop custom campaigns for Facebook and Instagram. Drive awareness, leads, sales, and more on some of the largest social platforms.

Local Service Ads

LSAs can generate warm leads for local service businesses. They are only available for certain advertisers, like lawyers, chiropractors, roofers, plumbers, and more. LSAs are managed on different platform than Google Ads.

Performance Max

Performance Max is the fastest way to access all of Google Ads placements, including search, Maps, YouTube, Display, and Gmail. Combine your creative assets with the power of AI to create the most effective lead generation or eCommerce campaigns.

Email & SMS

Don’t let business go to waste. Convert your leads,  nurture your customers,  and streamline your business with effective email / sms marketing and automations.

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  • Losing to your competitors on Google Maps?
  • Losing money on ads that don’t work?
  • Not seeing results from your website?
  • Wasting time with low quality leads?
  • Not sure how to make money from social media?
  • Struggling to keep up with email marketing?

CASE STUDIES

Celebrating Our Best Work

Car Accident Medical Care

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350+

new patients per month

$ 1

ranking for car accident doctor

$ 100k

monthly PPC spend

"We've opened more than 15 new locations since partnering with Blueprint. They drive thousands of leads for us every month. Their campaigns have played a huge role in our success and they're an integral part of our business strategy." - Dr. Michael Basille, CEO

Reclaimed Barnwood

300%

increase in Google Ad leads

100%

YoY growth

50%

email conversion increase

“I was so skeptical about Google ads and Blueprint proved me wrong. We’re up about 100% year over year. Their communication is great. I don’t think we would have made it as a small business if Blueprint wasn’t part of our team.” - Daniel Oehrke, Owner

Music Lessons

93%+

new student organic growth

350

leads per month

400%

digital budget growth

“I’ve worked with Blueprint over 8 years for PPC and 4 years for SEO. They actually care about your success. I consider the Blueprint team to be friends. They listen to what makes your business unique and can attract the right people. They’ve generated a ton of ROI.” - Jay Maurice, Founder & CEO

Ready to Dominate Online and Grow Your Business?

Schedule Discovery Call – Chat with Blueprint about your marketing goals.
Learn how we can help and get your questions answered.

Free Campaign Review – Request a review of your SEO, Paid Search, or
Paid Social campaign and receive free personalized recommendations.

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Our Team

Get to know our elite team with a combined 70+ years of digital marketing experience

Nathan

Nathan

CEO

Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations.  He enjoys family, travel, and sharing his faith around the world.

Specialist in..

  • Digital Strategy
  • Creative
  • Business Development
Patrick

Patrick

SEO Specialist

Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.

Specialist in..

  • Link Building
  • Local SEO
  • International SEO
Reid

Reid

Account Manager

Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.

Specialist in..

  • Account Management
  • Facebook Ads
  • SEO
Chris L

Chris L

Web Developer & Email Strategist

Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.

Specialist in..

  • Web Development
  • Email Strategy
  • Active Campaign
Paige

Paige

Email Strategist & Project Manager

With 6+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance to high school athletes or enjoying the Arizona sunshine on a patio with her husband and husky.

Specialist in..

  • Email Strategy
  • Active Campaign
  • Project Management
Brian

Brian

Lead Ads Strategist

Brian has been with Blueprint for 5+ years. In his free time he enjoys reading, cooking, and reading about cooking.

Specialist in..

  • Paid Search
  • Paid Social
  • Analytics
Chris S

Chris S

Director of SEO

Chris has over a decade of experience in SEO and a passion for data-driven marketing. Outside of work you can find him rock climbing, mountain biking, and exploring the coast of Maine with his family.

Specialist in..

  • SEO
  • Digital Strategy
  • Analytics
Isaiah

Isaiah

VP of Accounts

Isaiah was fascinated by advertising when trying to promote his band in 2016,  eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.

Specialist in..

  • Account Success
  • Digital Strategy
  • SEO
Jake

Jake

VP of Operations

Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.

Specialist in..

  • Digital Strategy
  • Paid Media
  • Website CRO
Arianne

Arianne

Content Strategist

"Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful."

Specialist in..

  • SEO Content
  • Email Content
  • Organic Social
Danny

Danny

Account Executive

Danny fell in love with digital marketing while growing his personal brand in 2015, which lead him to Blueprint. Outside of work, he spends his time on family, faith, and finance.

Specialist in..

  • Account Success
  • Digital Strategy
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Danny
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Danny
Danny
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Danny

FAQs

- What is a local service business?

A local service business provides residential or commercial services within a specific geographic area, such as HVAC, plumbing, electrical, and landscaping. These businesses rely on digital marketing to attract local customers. Blueprint specializes in lead generation through local SEO, paid ads, and automation.

- What is local SEO?

Local SEO helps businesses rank higher in local search results, increasing visibility and customer inquiries. It includes optimizing Google Business Profiles, using location-based keywords, and managing reviews. Blueprint’s local SEO strategies drive more calls and leads for service businesses.

- Is paid social effective for local service businesses?

Yes, paid social helps local service businesses reach targeted audiences and generate leads. Platforms like Facebook and Instagram allow for hyper-local targeting and engaging ad formats. Blueprint creates high-performing social ad campaigns that convert views into booked jobs.

- Are Local Service Ads better than Google Search Ads?

Both ad types serve different purposes—Local Service Ads (LSAs) generate high-intent leads with a pay-per-lead model, while Google Search Ads offer more control over targeting and messaging. Many businesses benefit from running both together. Blueprint optimizes ad strategies to maximize lead generation and ROI.

- Can You Advertise On Google Maps?

Yes, you can show ads on Google Maps using Location Assets on your Google Search Ads.  . This is a great way to increase your visibility in high-intent local searches. These ads drive more calls, website visits, and in-person appointments.

- What is a good cost per lead?

It depends on your Customer Acquisition Acceptable Cost (CAAC)—how much you can afford to pay to acquire a new customer while remaining profitable. Blueprint will work with you to determine what your business can sustainably invest in marketing to generate customers. This analysis will set the lead cost KPIs for your campaign, ensuring a profitable return on ad spend.

- Why are email and SMS automations important for local service businesses?

Automated email and SMS campaigns help businesses follow up with leads, confirm appointments, and re-engage past customers. They improve customer experience and increase booking rates without extra manual effort. Blueprint implements automation strategies that drive more conversions and repeat business.

Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!
Performance-Driven Marketers Who Care About Your Success!

Our BLOG

what we’re talking about

Ads for Nonprofits

Nonprofits have an incredible opportunity to harness the power of digital advertising to extend their reach and connect with more people. Free advertising programs allow these organizations to spread awareness, rally support, and connect with individuals aligned with their mission—all without significant financial constraints. Digital ads become a force multiplier for nonprofits, opening doors to […]

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Personal Injury Marketing for Chiropractors [GUIDE]

Personal injury marketing for chiropractors is a game-changer, offering a pathway to significantly expand your practice. In a competitive field where accident victims are increasingly seeking chiropractic care, it’s essential to stand out with targeted strategies that speak directly to this audience. Engaging and effective personal injury marketing can not only bring in new patients […]

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The Importance of SEO for B2B Lead Generation & Business

  SEO, or Search Engine Optimization, is a set of strategies and practices designed to enhance a website’s visibility in search engine results. It involves optimizing various aspects of a website—content, keywords, technical elements—to ensure it ranks higher on search engine results pages (SERPs). The importance of SEO for B2B goes beyond simply increasing traffic. […]

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