Legal Services Marketing

Why You Need It

In years past, writing an excellent contract or taking a better deposition meant more cash flow for your firm. Now, digital marketing has the power to contribute more to your success than those previous go-to factors.

All too often, lawyers have a resistance to marketing because it involves so much time and attention that they simply don’t have. Hiring a law firm marketing agency, like Blueprint, ensures a dedicated team of specialists monitoring the firm’s brand online.

No matter where they come from, your potential clients will search for and land on your website.  A generic website won’t set you apart from your competition. It should be easy to navigate, engaging, and informative. Most importantly, it should effectively sell your firm.

The foundation of an impactful marketing strategy is based on a relevant digital presence, including your website. Your online reputation and users’ experience lay the groundwork for future relationships.  Let Blueprint take on that responsibility, so you can focus on the pressing cases in front of you.

What You Bring to the Table

With years of law school and a wide range of cases in your portfolio, you’re the legal expert—not us. You have a better understanding of what jargon needs more explanation, and what’s common knowledge for your clients. These insights inform high-quality content that will resonate with your target audience.

By teaming up with Blueprint, we’ll work together and leverage our respective strengths. You’ll share the pain points of your target demographic, and we’ll come up with the right strategy to reach them.

The Impact

Once you’ve identified a niche type of law and services, we’ll pair this messaging with a strategic digital approach. The impact? You’ll get more of the clients you want.

Across the digital channels that Blueprint chooses for your firm, your clients and prospects will take note of brand consistency, building their trust. Confidence in your brand means your client list will grow, and over time, so will your brand advocates and referrals.

If you’ve ever wondered your community’s opinion of your firm, online reviews uncover the honest truth. Understanding your reputation will help you make tough, but necessary, business decisions. Blueprint will help you react to reviews—both positive and negative—to ensure your brand is always shown in a positive light.

The How-To

User-Friendly Web Design

The details of your services, combined with legal jargon, can be confusing to your prospects. Your website should make it easier for them to understand what you offer, not more complex. There must be an even balance between establishing your firm as an authority with discouraging unqualified, time-wasting prospects.

By intertwining persuasive copy and unique design, your prospects can gather who you are before they even pick up the phone or meet you in person.

Blueprint’s design team thrives in both stand-alone projects, such as logos and single web pages, and extensive website redesigns. We work in tandem with our SEO, Social, PPC, Video and Content teams for a fully integrated digital experience.

Pay-Per-Click Advertising

This strategy, also known as PPC, gets you in front of potential clients who are actively searching for related legal services. PPC attracts new clients and maximizes your profits.

Using carefully researched keywords, Blueprint will recommend PPC if you’re interested in boosting traffic to your site. Keywords are carefully chosen based on your target audience. Your PPC ad is shown to searchers who are most likely to be interested in what you offer.

Coupled with quality SEO strategies, these targeted ads can grow your client base, increase sales, and even improve your site’s ranking in a search engine.

Reputation Management

In today’s world of user-generated content and reviews, firms are no longer in control of what people put on the web. Handling your online reputation takes continuous time and dedication that you may not have to spare.

Blueprint will help you be proactive, rather than reactive. In the case you do need to react, we will train you for how to respond to negative comments and reviews, while maintaining an optimistic tone. Poor reviews are inevitable, but how you handle them makes all the difference.