In recent years, there has been a shift from shopping at physical storefronts to online shopping as consumers avoid everyday inconveniences such as driving and check-out lines. Today, consumers spend more than $1.5 million every 30 seconds on e-commerce websites. These businesses often depend completely on their sites to drive sales, making search engine visibility crucial. Because these sites typically have more pages to showcase multiple product lines and designs, it can be more difficult to raise overall site rankings — that’s where E-Commerce SEO comes in.
What is E-Commerce SEO?
E-Commerce SEO helps your business acquire customers by optimizing your site to increase product and page rankings so that they will appear in search engine result pages. Because search engines like Google index sites based on relevance and penalize duplicate content, it is important to ensure that product or page descriptions are unique and match specific industry keywords. This strengthens your authority and helps you reach your target audience.
E-Commerce SEO is key for any company striving to acquire and retain customers. Optimizing your page based on current search and consumer behavior trends will promote user engagement with your site, improve conversion rates, and increase your bottom line.
Blueprint’s E-Commerce SEO professionals strategically plan and implement custom campaigns to help your business expand its digital reach. We conduct extensive research on your business, industry keyphrases, as well as your competitors so that we can fully understand your audience’s needs and consumer behavior. Our E-Commerce SEO experts then optimize your site’s product pages, descriptions, and other meta-information to drive traffic to your site, leading to conversions.
High quality content is the basis of any effective E-Commerce SEO campaign. Our specialists will help ensure that your product pages include compelling, original descriptions that attract customers and rank in top search engines. Our talented video team can help you create stunning product videos, voice-overs, and other multimedia content to encourage user engagement and boost sales.
Blueprint is unique because we can provide a fully integrated E-Commerce SEO campaign. Our team’s diverse skillset allows us to complement our SEO efforts with comprehensive social media strategy, analytics, mobile optimization, and paid search tactics.
If you are interested in improving your company’s online visibility and raising your ROI, contact Blueprint today and speak with one of our E-Commerce SEO consultants!