What You Need to Do to Tell Your Stories
For these stories to find the hearts of your target market, you are going to need three primary marketing initiatives:
An Optimized and Responsive Website
Your website will be your first impression for most of your prospects. Does it communicate who you really are? Does it tell a story you’re proud to share? Is it easy to use from a mobile device?
There are a few lessons to be learned from successful and failed websites. Your website should clearly communicate what you want people need to know when it comes time to make a decision.
However, how these facts are positioned on the site is not nearly as important as to how the site is positioned in the search engines. If you’re not in the first few results on Google for your local market, then investing in SEO is something that needs to happen immediately. As a local private school, you want to rank well for the surrounding area. What’s the farthest a family drives to be a part of your school? Make that your radius, and optimize for that geographical area.
If you need assistance with a responsive website or with search engine optimization, Blueprint specializes in private education marketing.
Consistent Content Marketing
Once you have your site responsive and optimized, think about what kind of content brings prospects into the consideration stage of choosing you as the best option. For the most part, you are only going to compete with a handful of other local private education options.
Are you doing any comparison studies, charts, or infographics? An agency like Blueprint can help you make a solid content marketing schedule and production plan. Innovative methods like these enrich the prospect’s online experience and will better position you as the best top option.
Social Media Management & Email Marketing
As far as channel management goes, private education marketing requires top notch social media management and email marketing. Simply posting to Facebook or sending a monthly newsletter is not enough.
True lead generation and enrollment production will only come by investing in paid social media advertising and sequential email marketing automation. Platforms like Infusionsoft or Hubspot help power these marketing tactics, but working with Blueprint to build the protocol for this is the best use of your time and budget.
You know private education, but Blueprint knows private education marketing. Wherever the gaps are on your side, we’ll assemble the right team of marketing professionals to supplement your needs. We’ll help you rank well online, drive more tour exposure and enrollment, and ultimately, have more incredible life-changing stories to tell.
Case Studies
Celebrating Outcomes
Almond Ingredients Supplier
Cashew Ingredient Supplier
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Schedule time to connect with Blueprint about your online goals, or request a free review of marketing campaigns.
Meet The Team
Chris has over a decade of experience in SEO + Data-driven marketing. Outside of work, you'll find him climbing, mtn biking, and exploring Maine.
STRENGTHS
- SEO
- Digital Strategy
- Analytics
Chris S
SEO Director
Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations. He enjoys family, travel, and sharing his faith around the world.
STRENGTHS
- Digital Strategy
- Creative
- Business Development
Nathan
CEO + Founder
Brian has been with Blueprint for five plus years. In his free time, he enjoys reading, cooking, and reading about cooking
STRENGTHS
- Paid Search
- Paid Social
- Analytics
Brian
Director of Paid Ads
Isaiah was fascinated by advertising when trying to promote his band in 2016, eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.
STRENGTHS
- Account Success
- Digital Strategy
- SEO
Isaiah
VP of Accounts
Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.
STRENGTHS
- Digital Strategy
- Paid Media
- Website CRO
Jake
VP of Operations
Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.
STRENGTHS
- Link Building
- Local SEO
- International SEO
Patrick
SEO Specialist
Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.
STRENGTHS
- Account Management
- Facebook Ads
- SEO
Reid
Director of Biz Dev
Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.
STRENGTHS
- Web Development
- Marketing Automations
- AI-Augmented Workflows
Chris L
Director of Technology
With 8+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance or enjoying the Arizona sunshine with her husband and pup.
STRENGTHS
- Project Management
- Website Management
- Email Strategy
Paige
Director of Production
Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful.
STRENGTHS
- SEO Content
- Email Content
- Organic Social
Arianne
SEO Content Manager
Kevin has over 30-years experience leading creative at the executive level, managed multi-brand marketing systems, and helped teams launch work at enterprise scale.
STRENGTHS
- Creative Strategy
- Website Design
- Business Development
Kevin
Creative Director
Laura is passionate about organization, problem-solving, and helping projects achieve their objectives. Outside of work, she runs an education charity that supports children, young people, and adults.
STRENGTHS
- Project Coordination
- Client Communication
- Team Collaboration
Laura
Project Manager
João brings more than 15 years of graphic design experience, creating compelling visual solutions that help brands connect with their audiences. He enjoys beach life and sharing his home with his wife, five cats and four dogs.
STRENGTHS
- Graphic Design
- Brand Identity
- Creative Strategy
João
Graphic Designer
Dimitris is passionate about performance marketing and building effective funnels that help businesses grow. Outside of marketing, he loves travelling, basketball, and chess.
STRENGTHS
- Paid Media
- CRO
- Creative Strategy
Dimitris
Paid Media Strategist
Lucas enjoys turning designs and requirements into clean, functional, and well-tested website experiences.
STRENGTHS
- Custom WordPress Development
- Front-End Implementation & QA
- Integrations & Site Optimization
Lucas
WordPress Developer
