Since the mid 2000s, social media adoption has continuously skyrocketed. As a result, businesses have turned to social media as a way to reach existing customers and broaden their audiences.
Marketing via social media offers extraordinary benefits. However, as online competition increases, it is important that companies strategically plan their social messaging for maximum impact.
By specifically targeting your audience through social content creation and curation, your company builds relationships with its customers, generates leads, and boosts sales.
Social media sites create an incredible market for businesses to tap into their audiences’ interests and needs. Because social media usage trends show such rapid growth, companies who don’t seize this opportunity to reach consumers are at a significant disadvantage. The following gives a picture of the current social media landscape:
● There are 2.3 billion active social media users worldwide
● Social media users have risen by 176 million in the last year
● Sixty-three percent of millennials say they stay updated on brands through social networks; 51 percent say social opinions influence their purchase decisions; and 46 percent “count on social media” when buying online
As a whole, social media’s overall reach is undoubtable; therefore, it is crucial that businesses utilize such platforms to raise their brands’ exposure. Creative, successfully targeted social content will engage users, build brand loyalty, and generate leads.
It is commonly debated which social media tactic is most effective: social content creation or curation. High-quality, original content is key to any social media strategy, but users may also lose interest if every post only relates to your products or services. In reality, it is best to utilize a combination of content creation and curation.
Social content creation involves publishing original content based on your company’s specific ideas, skill sets, and goals. By sharing relevant news and developments that are targeted to your audience, you drive traffic to your site and establish brand authority, generating leads and conversions.
Social content curation entails collecting previously written and shared content that is then repurposed to target your audience. By posting relevant information about the industry’s trends, you demonstrate awareness of the competitive landscape and build credibility without overwhelming users with promotional posts. Although content creation generates more leads, social content curation increases clicks and helps to build relationships.
At Blueprint, our expert social media marketing team will help you find the perfect balance between content creation and curation to increase engagement and build sales. We’ll help you create custom, high quality content that is specifically targeted to attract your audience.
Our social messaging team plans an integrated campaign, working closely with our writers, photographers, and video crew to deliver relevant and sharable content. After extensive research on your company and industry trends, we will develop calendars to help you manage and curate content on multiple social platforms, including Facebook, Twitter, Pinterest, Google+, and LinkedIn.
If you want to drive traffic to your site, generate leads and conversions, and increase your ROI, contact Blueprint today and speak to one of our social media marketing experts.