Remarketing
Publishing high quality digital content combined with online advertising and social media promotion is extremely beneficial in attracting new customers to your business. However, it is harder than ever to capture and maintain users’ attention. As a result, businesses are beginning to broaden their marketing strategies in search of new ways to drive traffic to their websites.
As an Atlanta remarketing company, Blueprint uses search and display advertisements to target past visitors and encourage their return to your site. By engaging with these users again, we’ll help improve brand awareness, complete conversions, and increase your ROI.
What is Remarketing?
While you go about your daily online activities, you likely encounter remarketing frequently, even if you may not realize it. For example, perhaps you’ve been shopping around online for a new snowboard. You found one you like, but you never actually bought it.
Suddenly as you surf other webpages, you begin to see ads for that snowboarding equipment company everywhere, reminding you of the board you liked, matching goggles, or other related products.
That is remarketing.
Because it employs users’ web history, remarketing allows you to reach those who have already expressed interest in your business and are therefore readier to make a purchase. By strategically serving advertisements on webpages or mobile apps they typically visit, you remind them of your product or service and make it easier for them to come back to your website. This provides your business with another opportunity to gain conversions and customers.
Why Your Business Should Try Remarketing
Implementing a remarketing campaign can be incredibly beneficial in meeting a number of business objectives. Because your ads are seen more often, you gain more impressions and increase your business’s exposure, which ultimately leads to greater brand awareness and loyalty. When users revisit your site, they are more likely to subscribe to email lists, submit contact forms, and complete other forms of conversion.
With powerful segmentation options, remarketing campaigns can be targeted based on location, demographics, search keyphrases, or behaviors so that you can reach the right customers at the right time. You can upsell customers who have made previous purchases, or you can select users who viewed a particular page or product and position reminder ads to drive sales activity.
Because you pay per click or impression, remarketing is less expensive than other forms of advertising. You set your budget, so you can promote your brand and generate sales in an affordable way.
Remarketing Services from Blueprint
Blueprint’s expert paid advertising team is dedicated to building professional remarketing campaigns that deliver real results. We work closely with you to analyze your current strategy, understand the unique needs of your business, and develop an effective solution.
From identifying your target audience and selecting relevant sites to crafting high-quality creative ad content, we’re with you every step of the way.
To learn more about how remarketing can help increase exposure and develop your business, contact Blueprint today.
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Meet The Team
Chris has over a decade of experience in SEO + Data-driven marketing. Outside of work, you'll find him climbing, mtn biking, and exploring Maine.
STRENGTHS
- SEO
- Digital Strategy
- Analytics
Chris S
SEO Director
Nathan founded Blueprint in 2007 with a passion for marketing, leadership, and growing organizations. He enjoys family, travel, and sharing his faith around the world.
STRENGTHS
- Digital Strategy
- Creative
- Business Development
Nathan
CEO + Founder
Brian has been with Blueprint for five plus years. In his free time, he enjoys reading, cooking, and reading about cooking
STRENGTHS
- Paid Search
- Paid Social
- Analytics
Brian
Director of Paid Ads
Isaiah was fascinated by advertising when trying to promote his band in 2016, eventually bringing him to Blueprint. Outside of work he’s passionate about his faith, fitness, and family.
STRENGTHS
- Account Success
- Digital Strategy
- SEO
Isaiah
VP of Accounts
Jake has been a marketer for 10 years, and with Blueprint since 2016. Outside of work he enjoys playing music, traveling abroad, and spending time with family.
STRENGTHS
- Digital Strategy
- Paid Media
- Website CRO
Jake
VP of Operations
Prior to being an SEO specialist, Patrick used to work as a network administrator. He loves spending time in the gym but values family time above all.
STRENGTHS
- Link Building
- Local SEO
- International SEO
Patrick
SEO Specialist
Reid has been a part of the Blueprint Team since 2023. His favorite activities include hiking local trails, exploring national parks, and playing disc golf with his family and friends.
STRENGTHS
- Account Management
- Facebook Ads
- SEO
Reid
Director of Biz Dev
Since joining Blueprint in 2021, Chris has thrived on a team focused on being “Humble, Hungry & Smart”. At home, he’s happily outnumbered by his wife, four daughters, and a female German shepherd.
STRENGTHS
- Web Development
- Marketing Automations
- AI-Augmented Workflows
Chris L
Director of Technology
With 8+ years of project managing experience, Paige’s true passion lies in bringing clients’ creative projects and campaigns to life. Outside of work, you can find her coaching dance or enjoying the Arizona sunshine with her husband and pup.
STRENGTHS
- Project Management
- Website Management
- Email Strategy
Paige
Director of Production
Before we build strategy, we want to know exactly what a business needs their campaigns to accomplish. This laser-focus on results is why our campaigns are successful.
STRENGTHS
- SEO Content
- Email Content
- Organic Social
Arianne
SEO Content Manager
Kevin has over 30-years experience leading creative at the executive level, managed multi-brand marketing systems, and helped teams launch work at enterprise scale.
STRENGTHS
- Creative Strategy
- Website Design
- Business Development
Kevin
Creative Director
Laura is passionate about organization, problem-solving, and helping projects achieve their objectives. Outside of work, she runs an education charity that supports children, young people, and adults.
STRENGTHS
- Project Coordination
- Client Communication
- Team Collaboration
Laura
Project Manager
João brings more than 15 years of graphic design experience, creating compelling visual solutions that help brands connect with their audiences. He enjoys beach life and sharing his home with his wife, five cats and four dogs.
STRENGTHS
- Graphic Design
- Brand Identity
- Creative Strategy
João
Graphic Designer
Dimitris is passionate about performance marketing and building effective funnels that help businesses grow. Outside of marketing, he loves travelling, basketball, and chess.
STRENGTHS
- Paid Media
- CRO
- Creative Strategy
Dimitris
Paid Media Strategist
Lucas enjoys turning designs and requirements into clean, functional, and well-tested website experiences.
STRENGTHS
- Custom WordPress Development
- Front-End Implementation & QA
- Integrations & Site Optimization
Lucas
WordPress Developer
Abbey brings 27 years of experience in print and digital marketing, specializing in CRM systems, lead strategy, and sales processes. She enjoys exploring the mountains, outdoor sports, and helping rescue dogs find loving homes.
STRENGTHS
- CRM STRATEGY
- GOHIGHLEVEL
- LEAD & SALES SYSTEMS
Abbey
Marketing Automation Specialist
Performance-driven marketers who care about your success.
We build strategy around your goals to maximize ROI. With experience in 40+ industries, we deliver tailored SEO, Paid Search, Award-winning Creative, and omni-channel campaigns. Get KPI-focused reports and monthly check-ins with a dedicated account manager to keep improving results.
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