Every SEO I talk to right now is carrying some version of the same worry: that the thing we spent careers getting good at just got automated, and that we’re now competing against software that drafts passable AI-generated content in nine seconds. I felt it too. For about a year I framed the whole shift as a quality fight, humans...
AI SEO is becoming a practical tool for marketers, and for good reason. It helps marketers get things done faster, surface new opportunities, and analyze what’s working without sorting through pages of data. But using AI well still takes intention. Tools are only helpful when they support a strategy. Without a plan, they can just create more noise. If you’re...
At Blueprint we’ve been digging into the new Search GPT, and it’s been fascinating to see how differences between it and Google search could shake up our industry. Google’s still the go-to with its established algorithms and familiar ranking factors, but Search GPT brings some game with AI-driven responses that feel more conversational and context-aware. We performed hundreds of searches...
