Social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. That’s why brands are getting smarter at targeting their content and messages to drive traffic. Just like any technology, social media is always changing, and you need to stay up-to-date with these innovations so you can stay current. Let […]

In early September 2017, Facebook opened the flood gates for users to access original video content on its Watch tab. Available through the mobile app, desktop site, and TV apps, this new feature enables Facebook users to subscribe to a video series and watch on their own time. If you’re interested in being a content […]

With so many local consumers on Facebook, it’s the perfect environment to launch a paid social media advertising campaign that drives people to your business. If you are used to investing in television or other offline marketing channels, Facebook is changing the advertising game. Its extensive targeting capabilities will enhance the way you connect with potential […]

Every smart business understands the importance of investing time and energy in providing superior customer service. When your customers aren’t satisfied with the experience your company offers, it can quickly get out of hand considering the number of potential consumers that can be affected through social media. According to research conducted by Zendesk, 95 percent […]

When it comes to Millennials and their online shopping preferences, websites that provide a seamless, transparent experience can reap the rewards that come from attracting the largest demographic in the history of the United States. This concept raises an interesting point for businesses that are interested in developing social media and SEO campaigns meant to […]