When it comes to Millennials and their online shopping preferences, websites that provide a seamless, transparent experience can reap the rewards that come from attracting the largest demographic in the history of the United States. This concept raises an interesting point for businesses that are interested in developing social media and SEO campaigns meant to […]
Using Social Media to Create Shared Experiences When Marketing to Millennials
May 23rd, 2017 by BlueprintInfographic: The Evolution of Facebook Advertising
March 21st, 2017 by BlueprintWith the recent success we’ve had with Facebook advertising for our clients, we wanted to take a look back on the past decade and then predict where we think it’s going next. What do you think the future holds for Facebook Advertising? Let us know in the comments or join the conversation on Twitter @whyblueprint!
B2C or B2B? Should Your Social Media Marketing Strategy Be the Same?
December 27th, 2016 by BlueprintUsing social media as a marketing platform may have originated with B2C enterprises, but these days having a strategy for social media marketing in Atlanta and beyond is essential for both B2C and B2B operations alike. While there are some commonalities in the way that both business models incorporate social media into their digital marketing […]
What’s Up with Social Media Apps? Innovations or the Same Difference?
December 19th, 2016 by BlueprintThe 2016 holiday season has proven to be a gift giving spectacular for social media users, with announcements from all major social media networks: Twitter, Facebook, Instagram, and Snapchat. Most of these announcements turned out to be “new” features already available on other social media platforms and this trend raises an important question for users, […]
For the Win: Why Your Business Needs Paid and Organic Social Media Marketing
December 5th, 2016 by BlueprintEvery business owner knows the importance of having a social media presence, because it’s one of the best ways to connect with potential customers, build relationships, and market to a wide audience. Social media marketing is especially competitive for businesses in a thriving market like Atlanta, which is why the most effective inbound marketing strategies […]
