Optimizing Video Advertisements The rise in popularity of online video content creates more opportunities for small business owners to provide engaging and meaningful advertising. To maximize the value and return of your video ads, regardless of whether you partner with YouTube, Facebook, or both platforms, consider the following three recommendations for optimization. 1. Build for […]

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Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. […]

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Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. […]

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A/B testing is proven to be a useful tool when it comes to video marketing. For the fundamental reason that it allows businesses to test multiple video concepts simultaneously to understand what strategies work best for driving engagement and conversions. To increase site traffic, reduce bounce rates, and maximize qualified conversions, A/B testing is a […]

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Over the past decade, video content has taken over when it comes to businesses being able to connect with new, younger audiences and Millennials alike. Videos stimulate particular senses that allow businesses to create meaningful relationships and evoke consumer reaction. Although the format and messaging of each video campaign are tailored to satisfy specific niche […]

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