When it comes to paid search advertising campaigns, measuring results is key to continued success. Calculating the return on investment for what you’ve spent on the campaign is important, but there are other stats and metrics that are key to your campaign’s overall success, as well as indicating areas that need improvement. As a digital […]

With so many avenues for marketing your business these days, it can be overwhelming just trying to figure out which methods are likely to provide your business with the biggest payoff. The most effective campaign will work with every tool in the toolbox, employing an integrated approach that includes pay-per-click (PPC) advertising. However, PPC is […]

Management icon Peter Drucker believed that if you can’t measure something then you can’t manage it and what gets measured gets improved. These maxims still hold true today and are especially relevant to paid search marketing campaigns. Companies of all sizes use Google advertising to get in front of potential customers searching for products and services. […]

For some time now, Blueprint has been a part of the Google Partner network. As a Google-certified agency, the team of specialists at Blueprint help clients make the most of their online advertising efforts while building the foundation for their web presence.

Recently Blueprint was recognized for meeting the requirements of a top performing partner agency and awarded the distinction of Premier Google Partner.

According to Google’s official AdWords blog, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.”

Many factors should influence which keywords, or keyphrases, you focus on when building your PPC campaign including: search volume, competition, importance of a keyword to a client’s success, where a keyword falls within the conversion funnel, AdWords’ suggested bid, and more. It can be quite a challenge sorting through hundreds or thousands of keywords to […]