With so many avenues for marketing your business these days, it can be overwhelming just trying to figure out which methods are likely to provide your business with the biggest payoff. The most effective campaign will work with every tool in the toolbox, employing an integrated approach that includes pay-per-click (PPC) advertising.

However, PPC is also a powerful marketing strategy in its own right. When done well, PPC has the capacity to direct more traffic to your website and consistently improve your conversation rate.

If you’re still wondering whether Google advertising in Atlanta is right for your business, consider some of the key benefits that make PPC a worthwhile investment.

PPC Allows Strategic Audience Targeting

Unlike most advertising endeavors, which often market indiscriminately to broad and diverse audiences, a PPC campaign allows you to home in on your target audience with laser-like focus and connect with the customers who are most likely to engage.

Because PPC ads strategically implement the keywords and phrases that consumers are already using in search engine queries, PPC marketing can significantly increase your prospects of reaching the customers who are actively looking for the solutions that you provide.

By gathering and leveraging data such as your customer’s location, viewing device, time of search, and degree of urgency, an effective PPC campaign can help ensure that your products and services are being presented to the right people in the right place at the right time.

PPC Produces Lightning-Fast Results

Quality PPC ads that have been properly set up receive preferred placement, appearing first in search engine results. Other forms of advertising take longer to demonstrate return on investment, but well-written, relevant PPC ads can effectively compete for placement at the top of the page, where customers tend to look first.

Once PPC ads are live, they often start generating new leads right way, meaning that there’s very little lag time between activating PPC ads and seeing increased conversion rates.

With PPC, You Only Pay When Customers Engage

One of the most attractive elements of pay-per-click advertising is the fact that you’re only charged when a prospective customer clicks on your ad. You don’t incur any charges simply for having your ad appear among the top search results, so your advertising dollars are spent on customers who are already interested.

Although not every click results in a conversion, your brand exposure increases every time your ad appears in search results, whether or not customers interact with it. PPC campaigns also incorporate multiple metrics that quickly deliver valuable data on ad performance, so you don’t waste resources on ineffective ads.

PPC Offers Flexible Budget Options

While PPC can be a vital part of a fully integrated marketing campaign, it’s also an economical stand-alone option for businesses with modest budgets. PPC gives you the freedom to decide how much you’re willing to pay for each ad click and the ability to cap daily spending, making it a low-risk solution with high potential payoffs.

When executed well, pay-per-click advertising can help your business reach its target audience and acquire valuable new leads quickly and with minimal cost. Contact Blueprint today to find out how our team of PPC specialists can help you connect with the right customers, generate more clicks, and ultimately grow your bottom line.

By: Blueprint