What Web Design Works Best for Marketing
The Millennial generation is a hot topic these days, as businesses and brands try to adapt their marketing efforts to satisfy the unique demands of the largest population in the history of the United States.
Millennials are often very loyal to the brands they work with, although their dedication is not easy to obtain. Because this demographic has grown up in the digital age, they are savvy when it comes to understanding the difference between promotional materials and non-branded content that supports value over revenue.
They are also interested in simple, attractive online experiences that allow them to follow through with their desired intentions easily. For these reasons, businesses must understand how to use web design in ways that attract the attention of online Millennials, create emotional connections, and allow them to convert into customers as easily as possible.Web Design Tips for Converting Online Millennials
If you are interested in understanding more about web design’s influence on Millennial purchasing decisions, consider partnering with an Atlanta web design company that has experience connecting small businesses with new, younger audiences.
Create a Simple Navigation that’s Easy to Use
It is important that your professional website uses a navigation system that is built to support your target audience’s direct needs.
Building a navigation hierarchy that aligns with the goals of your online audience is essential for creating a great user experience that keeps visitors from bouncing to a competitor’s site. Millennials are often known for their multi-tasking skills and work efficiently with numerous browser tabs open.
They prefer clean environments over congested ones and tend to respond better to web design that is intelligent, intuitive, and easily displays across all smartphone devices.
Millennials do not enjoy being confronted with tons of data stacked on a particular site, nor are they interested in spending time to locate information that’s buried beneath multiple pages within your navigation menu.
If your professional site uses a sophisticated navigation system, consider using split hierarchies that keep content within two to three layers down.
Utilize Responsive Design
Designing a responsive website is critical for capturing and keeping the attention of online Millennials.
Using a responsive system for your professional website is the best way to reach Millennials who predominantly use mobile devices to research information, identify local businesses, and shop for services.
Provide a Custom Experience
Millennials are natural digital consumers.
They are happy to pay premium prices to be early adopters of popular technological advances. They enjoy searching online and researching businesses before they commit to a transaction.
For these reasons, it’s important to make sure that your professional website is seen as generic, basic, or flat. Instead, work with an experienced Atlanta web design company to create a fluid experience that is compatible with every smartphone and tablet device.
Contact Blueprint’s Team of Web Designers to Learn How We Can Help You Grow Your Business
If you are interested in connecting with more Millennial consumers, contact the experienced team of web designers at Blueprint to learn how we can help.
Call us today at 770.817.9560.