Top Questions About SEO for Business
For many business owners, figuring out how to make search engine optimization (SEO) increase their company’s online visibility is no easy task. An effective SEO campaign involves so much more than picking the right keywords and is grounded in technical integrity, relevance, and authority.
In this post, you’ll find out the answers to frequently asked questions about SEO for business from a top-rated Atlanta SEO company.
How Long Will It Take to Get Search Engine Rankings?
Just like Rome wasn’t built in a day, a top-spot search engine ranking isn’t earned overnight. The first few months of implementing an SEO strategy are dedicated to identifying target keyphrases, setting goals, and implementing conversion tracking. Depending on the current state of your website and the amount of work that needs to be done, it could be three to nine months before you see higher placement in search engine results.
How Do I Pick the Right Keywords?
The best keyphrase strategies are built around carefully researched understanding of what the target consumer is searching for. Broad, general keywords are highly competitive, difficult to rank for, and don’t offer a lot of value.
You want keyphrases that draw in qualified web traffic from your local area, so it’s a better idea to build a campaign focused on “SEO in Atlanta” than just “SEO.” Doing so ensures that the traffic coming to your website is relevant and interested in your specific service offerings.
How Much Does SEO Cost?
It depends on the scope of the service, but it’s a situation where you get what you pay for. A company offering a suspiciously low price for SEO services could be cutting corners or using “black-hat” techniques, which could mean penalties, decreased site traffic, and spam for the business owner. Prices for a digital marketing agency may seem higher, but you’re benefitting from their experience, expertise, effectiveness, and ethics.
At the same time, be wary of SEO companies who claim they can guarantee your rankings. The evolving nature of search engine algorithms makes it impossible to have absolute clarity on how a site will rank, which is why even Google warns against unethical SEO tactics.
How Do I Earn and Keep Good Rankings?
SEO strategy is an ongoing process, and getting high search engine rankings is only one part of it. Rankings can fluctuate from day to day in response to updated search algorithms, user experience, and more. Continued research, updates, new content, and testing user experience is key to maintain current rankings, as well as earning new ones. If you discontinue SEO services after earning a top ranking, your website won’t stay there long.
How Do I Get Started with SEO for Business?
SEO is a complex, ever-evolving space in the digital marketing world. That’s why it’s a smart idea to seek an experienced SEO agency like Blueprint. We’ll take the time to understand your business, your target audience, and their search motivations. Contact the SEO specialists at Blueprint today.