How a Solid Keyphrase Strategy Drives Traffic and Conversions
Knowing what keywords and long-tail phrases online consumers use when searching for services and products your local business offers is easy to approach when using the right resources.
If you’re launching a new website or creating new landing pages, you have a variety of tools at your disposal. If you struggle with determining which keywords are most appropriate for your business based on your target audience’s online behavior, contact an Atlanta SEO company. In the meantime, here are some tools to consider for your next site launch.
Google Keyword Planner
As one of the industry’s most popular online resources, Google Keyword Planner is a free resource that only requires a Gmail and Adwords account. Once both are obtained, you can use this tool to test out various keywords and phrases to see:
- How many online consumers use such terms each month throughout the United States
- How expensive each keyword is if you are interested in running a pay-per-click (PPC) ad
- How each keyword is attached to a greater concept or category
- What other variations of a keyword are used by online consumers
Google Keyword Planner is an excellent way to gain insight around what keywords your local business should use. These terms will inform your content strategy to help achieve organic rankings.
Keep in mind, if you do not have an Adwords account, you won’t be able to see exact match information. Instead, you’ll have a range of monthly searches that can extend from 10k – 100k words, which is hardly helpful. Creating an Adwords account is free and does not require you to launch a paid marketing campaign, so it is well worth your time to do so.
This is an easy, practical resource that allows local businesses to gain more understanding around the most popular keywords and phrases used within each major search engine e.g. Google, Bing, Amazon.
If you are curious as to how variations affect a keyword strategy based on your target audience’s online behavior, this tool is for you.
Google Trends allows you to gain a historical perspective for how similar keywords and phrases resonate with consumers throughout the country. It offers key information around alternative phrases you should consider using in your keyphrase strategy, as well how popular keywords are among consumers based on seasonality.
Get Help Creating the Perfect Keyphrase Strategy
When you are ready to build a keyphrase strategy that propels your business’s website to the next level, contact the SEO experts at Blueprint. Our team of directors, managers, and specialists help hundreds of businesses grow their organic presence, achieve top rankings in Google, and drive more monthly revenue than ever before. We can help your business, too.
Blueprint offers customized digital solutions that align with each business’s specific needs. Learn more about our approach to creating successful keyword strategies – contact us to speak with one of our specialists.