A Quick Guide to SEO For Small Businesses
Are you a small business owner looking to get started with search engine optimization (SEO)? If not, it could keep you alive against online competitors for organic search. Being a business owner can be tough, but you must adapt to the changes to stay relevant. Let an Atlanta SEO company help you!
Read on to find out some helpful tips of how SEO can benefit your business.
What is SEO?
Keyword research, copywriting, and market research are all critical components to successful SEO. It’s a complex and multi-layered discipline focused on growing visibility in organic search engine results.
From the words on your page to the way other sites link to your site, there are many aspects that influence SEO. SEO benefits the searcher by making it easier for them to find information on your website. An experienced SEO company can help you identify the type of SEO that your business needs.
Is SEO Right for Your Business?
Search engines like Google, Yahoo!, and Bing are the vehicles in which people use to find products and services. Search engines target people who are looking for what you offer. If they can’t find your site, then you miss out on opportunities to drive traffic to your page.
Keep the following in mind before making the SEO investment:
- Investigate how you’re ranking organically compared to your competitors.
- SEO isn’t an overnight solution. It can take a few months to develop results.
- Ad competition is everywhere now.
- It can be hard for smaller businesses to compete against the “Big Wigs” for generic search terms.
Why Can’t Search Engines Crawl My Site Without SEO?
Search engines are always working to improve their algorithms to better crawl the web. The right SEO company can bring in thousands of visitors and increase sales. However, the wrong move can put your site ranking on page nine where searchers rarely go.
SEO boosts your rankings so your content will be placed at the top of the search engine results page (SERP). Over the past couple of years, the Internet has drastically become more competitive, which is why companies who engage in SEO will be at an advantage.
Some form of SEO is good for all businesses. Consider your budget, timeline, and starting position to determine whether now is the time for to start using SEO. You may not rank quickly with SEO, but the sooner you start, the sooner your company can start benefiting from this highly effective marketing network.
If you want to increase the amount of traffic to your site, an Atlanta SEO company can work with you to develop a strategy. Blueprint has been in the SEO game for over a decade, serving local clients all throughout the metro-Atlanta area. Contact us to speak with an SEO specialist today.