3 Keys to Maximizing Your Video Production’s ROI
As more and more businesses are realizing, video is an effective way to connect emotionally with potential customers. Video enables your business to tell its story to viewers using stunning animation, memorable visuals, and meaningful content.
At the same time, the budget required to produce a video can seem out of reach for many businesses. Fortunately, advances in technology have made working with an Atlanta video production company more affordable. Plus, there are several ways your business can maximize its return on investment (ROI) from video. Here are a few ways to do just that.
How to Maximize Your Video’s ROI
Keep it short. Long-form content is great for text-based SEO campaigns but the sweet spot for video engagement is 10 to 15 seconds. One reason for this is the dominance of mobile and the rise of social media. Today’s viewers live online and in micro-moments. This makes short and shareable videos ideal for your audience. The most important thing is to make the video compelling to watch.
Post your video in multiple locations. It’s not enough to make a video and post it on your website. To maximize your ROI, share your video through social media platforms like Facebook, LinkedIn, YouTube, Twitter, Snapchat, and Pinterest. You can also embed your video content in email marketing campaigns or in multiple blog posts. Again, keeping your video short works best for social media and email. You don’t have to compromise on story to use these platforms, either. You can have your production team shoot your video in one day and then edit the video into smaller segments.
Make the most of live streaming. Prerecorded, edited videos are great for branding and tapping into what’s meaningful to audiences. However, live streaming is going mainstream as platforms like Periscope and Facebook Live expand their reach to more people. Use live streaming video to give viewers a behind-the-scenes look at your company, a one-on-one with a key executive, or a hands-on product demonstration. Afterward, you can repurpose the video and share it through email, on your website, or through other content platforms.
Use Metrics to Measure Video ROI
You should also measure the effectiveness of your video to demonstrate ROI. There are several metrics you can use to gauge the impact of your video. These include views by embed location, email open rates, user engagement stats, viewer drop-off rates, and conversion rates. This makes it critical that your videos are optimized with titles and descriptions containing target keyphrases and links to specific landing pages that are relevant to consumers’ interests.
Blueprint specializes in cutting-edge video production for businesses. Contact us today to learn how we can help your business tell its story using high-quality video.