Citation Optimization for Local Businesses
As your local company grows, so will the number of online citations that are attached to your business’s website. Citations are defined as any online mention of your name, address, or phone number. They can be created by third-party data aggregators and are not always accessible to business owners.
An experienced Atlanta SEO company understands how to optimize citations in ways that drive more relevant customers to your website and locations. Here’s everything you need to know about citation optimization.
The Impact of Data Aggregators
The four most popular data aggregators are Localeze, Infogroup, Acxiom, and Factual. Search engines crawl these companies’ databases when trying to provide information to a searcher. This is where most online citations come from, and each aggregator has significant influence on determining local organic rankings.
Essentially, the more citations your local company has, the more likely you will appear in the top five positions on Google and other search engines. These aggregators provide data that help businesses appear within:
- Google Maps
- Bing Local
- Yahoo Local
- Yellow Pages
These platforms are just a few of the sources that receive information from data aggregators. By not optimizing your online citations, you run the risk of not being identified and sought out by relevant online consumers.
Citation Checking Tools
You can use a variety of resources to easily locate incorrect citations that impact your reputation and integrity throughout Atlanta. A few of the tools our team uses to optimize citations include:
- Advice Local
- GoDaddy Local
- Universal Business Listing
- Where 2 Get It
- Moz Local
Increase Local Online Visibility and Revenue with Blueprint
Contact our SEO experts and specialists to ensure that local online consumers can find your business when they’re searching online. We make sure the correct information is cited for your hours of operation, services, and contact details.
Blueprint has helped hundreds of local businesses increase their organic visibility over the last decade and can help you, too. All our campaigns and services are customized the meet each of our client’s unique needs. Contact us today to learn more about our approach to SEO and how we can take your online presence to the next level.