Your Checklist to Designing Shareable Infographics
Did you know that an infographic is 30 times more likely to be read than a full-length article? Not to mention, they are 3 times more likely to be shared on social media than other types of content. With statistics like that, marketers should be considering how to create more infographics for their audience.
Crafting an effective and eye-catching infographic is harder than you think. That’s why you should let an Atlanta web design company take care of all your next infographics. If you want to take this upon yourself, here’s a checklist for a shareable infographic.
Choose Your Format
To begin with, decide on a layout. This is when you’ll brainstorm the topic of your infographic. Some of the different templates to choose from include:
- Timelines. These are great for telling a story from beginning to end.
- Side-By-Side. This works well when you are showing two conflicting problems.
- Data visualizations. Use this format to visually display and clarify complex data.
- Hero Image. Use one image that captures what you’re trying to say.
- Visual Article. This is best for lengthy lists.
Cut It Down
Use short headlines and bullets. Think clearly and concisely when it comes to the look of your graphic. Too much clutter takes away from the message you are trying to convey.
Unorganized data won’t get you very far. You need to construct effective data charts that focus on categories to help make your point. Arrange your data in a way that is easy to grasp.
Use the Element of Surprise
If you have some unexpected data that will surprise your reader, use it! This helps keeps the reader engaged. You want to keep their attention for as long as possible.
Make It Believable
Make your message believable by incorporating customer testimonials, expert support, and solid data. Social proof adds creditability to your infographic.
Typography Should Not Be a Crutch
How numbers and words are displayed can make or break a design. Typography should be used to add energy and excitement. If you want to convey data in an infographic, think about the best way to visualize it. For example, percentages are great for pie charts, while numerical values are best for a bar graph.
Typography should matter when it comes to titles and headings. The title needs to grab the reader’s attention, so use a fun, eye-catching font. You don’t want the font to be so large that it’s distracting. The right title design can keep people engaged enough to scroll through.
A great infographic is the perfect content for the top of your funnel. That’s why businesses are working tirelessly to find new ways to engage and educate potential customers. If you need help with any design efforts, let Blueprint help you! Our experienced team of web designers can start creating infographics for you today. Call us at 770-817-9560 for a quote!