What Your Brand Colors Say About Your Company

What Your Brand Colors Say About Your Company

Designing Brand Logo Atlanta Web Design Company | Blueprint Digital What’s the first thing that comes to mind when people think of your brand? More than likely, it’s your company’s logo! Whether intentional or not, its colors have a huge bearing on your customer’s opinions. That’s why you must choose brand colors that will positively impact their emotions. An Atlanta web design company can help you choose what colors are best for your brand.  

Read on to find out how choosing the right color can benefit your brand.   

Primary Colors  


Red instills passion and encourages people to take risks. It stimulates the senses and arouses the feelings of power, energy, passion, love, and aggression. This hue is often used in restaurants like Red Robin, Wendy’s, and Applebee’s to encourage an appetite.  


Yellow excites the feelings of warmth and happiness. Yellow is also effective color to highlight or grab the attention of window shoppers. That’s why brands like McDonald’s, Shell, and Sprint use this color. Think about Best Buy’s big yellow price tag to identify to cost-conscious customers. Shoppers remember the sign as a symbol of reduced costs.  


Blue is known to calm your senses and lower blood pressure. It encourages the feelings of trust, security, order, and cleanliness. You will notice organizations incorporate blue since it’s productive and non-invasive. It creates a sense of trust and security in a brand. A few of the biggest brands that have blue in their logo are Pepsi, Facebook, Walmart, Ford, and American Express.   

Secondary Colors 


Orange is a high-arousal color. It reminds people of warmth from the sun and fire. It stimulates feelings of energy, balance, and wealth. Companies like to use this color to call customers to action of buying, selling or subscribing. Orange is used by friendly, cheerful, and confident brands like Discover, Firefox, Amazon, and Crush.   


Green is associated with the coolness of leaves, nature, health, luck, and envy. For centuries, this hue has been tied to wealth. It is typically used in stores to create a relaxing environment, that’s why Whole Foods Market, Starbucks, and Holiday Inn Express utilize this calming color.  


Purple is commonly associated with royalty, arrogance, mystery, and spirituality. It’s most often used in beauty and anti-aging products because of its soothing and calming effect. It represents a creative, imaginative, and wise brand, like Yahoo, FedEx, Hallmark, and T-Mobile.  

If you’re interested in learning more about our approach to logo and website design, or how we can help you choose the best colors for your brand, contact us to speak with one of our experienced designers. You can call us at 770.817.9560 to get a quote, or fill out our contact form to have someone contact you before the end of the day!  

By: Blueprint