3 Ways Digital Marketing Account Managers Can Build Great Relationships with Their Clients
Account Managers come with all kinds of different personalities, skill sets, and ways of doing business. However, if they are anything like the Account Managers at Blueprint, they all want their clients to be on the path for true success. This type of account based management model begins with building a great relationship.
Because the many different realms of digital marketing can be overwhelming at times, a solid foundation of trust between the client and the Account Manager is necessary for taking an integrated digital campaign to the next level. Below are three ways digital marketing Account Managers can build great relationships with their clients.
Take a Genuine Interest
One of the many things my teammates and I love about digital marketing, and even marketing in general, is the fact that we have the chance to learn about a lot of different things that we would otherwise never be exposed to. With that being said, on a daily basis, we speak to multiple clients whose businesses differ greatly from one another.
As an Account Manager, I’ve learned that one of the most powerful ways to build a positive client connection is to take a genuine interest in the business he or she conducts, especially in the early stages of the relationship. Take some time to submerse yourself in the client’s world and understand why the business needs to succeed. This will not only help you become more proficient in the client’s industry, allowing you to better strategize his or her campaign, but it’ll make your job more fun!
Sometimes it can be hard to really love a client’s industry, simply because Account Managers are humans too and we all have different likes and interests. However, making the effort to “stand in the client’s shoes” will go a long way.
Be a Friend
Be a friend to your clients (with boundaries). By no means am I suggesting you should throw professionalism out the window, but I am suggesting that you go the extra mile when it comes to being a liaison. Really, the “Golden Rule” could apply here – be the kind of Account Manager that you would want to have if you were the client. Consider these qualities:
- Be honest
- Be available when needed
- Have the client’s best interest at heart
- Be the client’s biggest cheerleader
In exemplifying these four characteristics, you’ll be able to set the tone for transparent, constructive relationships with your clients. However, remember to do so with respect to both your time and your client’s time, as no one wants their resources to be wasted.
Communicate
As per usual, communication is key. Keeping your clients well informed is an integral part of conducting a successful digital marketing campaign.
Because each client is taking some form of risk by purchasing one or more digital marketing services, it’s important to let him or her know exactly how things are going in order to plan accordingly. For example, are your social media efforts wildly successful, creating the need to build more ads with client consent? Is your web development project finished sooner than expected allowing for an early launch? No matter what the case is, disclosing the campaign’s status in a timely manner is crucial.
On the flipside, keep in mind the fact that clients have valuable information as well. Regularly ask your clients if they have any relevant news to share. This will help ensure that both teams are on the same page.
Partnering with Some of the Best Account Managers in the Biz
If you’re looking to learn more about how the many facets of digital marketing can advance your business’ sales efforts, check us out at Blueprint. Being a full-service digital marketing agency, we have an abundance of tools at our disposal to help you reach your goals.
Large or small, each integrated digital campaign that we work on is assigned a dedicated Account Manager who will serve as your primary point of contact. Call us today. We’d love to meet you and begin our relationship!
