3 Little SEO Fixes That Can Have a Big Impact on Your Business
However, contrary to what many people think, effective SEO takes more than the right keywords to increase your search engine rankings or achieve better conversion rates.
Here are three important aspects of SEO that should have the attention of every business owner.
Eliminating Duplicate Content is Vital to Your Business’ Website
One of the biggest SEO faux pas is to have duplicate content on your website. The goal of SEO is gain visibility for your business by pushing each of your web pages into the top ranked positions. By having the same content on multiple pages within your site or using content that is available on other sites – you are essentially making each of
your pages compete against each other and other sites with greater authority. This causes search engines like Google to filter out one or more of your pages in an effort to eliminate information that is not relevant to user queries.
To get the most out of an SEO campaign, it’s essential to make sure that your website has its own original content on every page.
Fix Your Website’s Broken Links
Research shows that more than 35% of websites have bad or broken links. More than 70% of those links returned a “page not found” error code.
Users lose confidence in your site when this happens and search engines don’t want to send them to your site via search results. If this happens to many times or if broken links are not fixed, your ranking in search engine results will drop.
This makes ensuring all of your links are working as they should is one of the most critical elements of SEO maintenance.
Don’t Skimp on Word Count
More than ever, search engines rank websites with more substantial content at a higher rate than those with less. By incorporating a higher word count into your SEO strategy, search engines recognize you as an authority on the matter you are addressing and therefore increases your appearance in search results.
Furthermore, the better your authority on a subject, the more visitors will trust your website and be inclined to complete a contact form or make a purchase.
In order to increase your word count and authority, make sure your website’s landing pages are full of well-written, relevant information that answers users’ questions. Doing so will tell search engines that your website is an authoritative source that deserves high visibility in results pages.
Effective SEO can improve the user experience, authority, and visibility of your website and awareness for your business. Blueprint has a team of experienced SEO specialists ready to grow the online presence your business. Contact us today to get your SEO campaign started.
