When designing a website successfully, there are a lot of things that need to be considered. This includes everything from your navigation and the look and feel of the website, to responsiveness and so on. However, in order to keep your audience interested and coming back, there are three main elements that you should consider most when making your website.

Elements for Good Website Design

Usability

It is very important for the user to be able to easily understand your website. They should be able to read your content comfortably and navigate through your website with ease. For example, if the user is having a difficult time finding what they need on your site they are much more likely to leave than bother to keep clicking around until they find it. 

Other aspects of usability to consider when designing a website are:

• Minimal page scrolling
• Consistency
• Cross-browser compatibility
• Short load time
• Simplicity

Load Time

Have you ever gone to a website and had to wait for what seems like forever for it to load? This is what you want to avoid. 

The longer your site takes to load, the greater the chance the user will not stay. Page speed also has an effect on your ranking in Google, so it is important to make sure your website loads quickly. 

Content

The content on your website should be easy to read and understand, and be relevant to both your brand and the questions your user might have. The user is looking for information, whether it be about a specific product, the company, or how to contact them. For this reason, it’s important to make sure the information is updated regularly. 

Pay attention to word count, but don’t just try to jam as many words as possible in. Lengthy content will bore the user if it isn’t informative or entertaining. Often, making content short and straight to the point is preferred. Ultimately, you want the user to be interested and want to learn more about everything else that your company offers.

In conclusion, these three elements will greatly help you in achieving a successful website. A website that is easy to navigate, loads quickly and offers interesting content will urge users to stay longer and return in the future.

By: LaToya Smith