Private school marketing is no easy feat, as it requires time, resources, and money that isn’t always readily available. Although traditional marketing through brochures and attending local events can still work, promoting your school online is the fastest way to get more students. If keeping a low budget is a primary concern for you, you can stay relevant online without...
Traditional marketing methods are proving to be less effective for private schools. The old philosophy of casting a wide net of exposure falls short in a technology-saturated market. Here are four traditional private school marketing methods that will leave you with an empty budget and low enrollment. Neglected Mailers People are finding ways to reduce their use of paper, and marketing is no exception. Emailed receipts and digital bills are a few ways technology...
With advancements in online resources and reviews, private school marketing has become tougher than ever. Any prospective parents or students can type “private schools near me” into their search engine and have a plethora of results to sort through. It’s imperative that as a private school, you have a marketing plan that sets you apart from other options in your area. Here are a few key elements to...
With so many local consumers on Facebook, it’s the perfect environment to launch a paid social media advertising campaign that drives people to your business. If you are used to investing in television or other offline marketing channels, Facebook is changing the advertising game. Its extensive targeting capabilities will enhance the way you connect with potential customers throughout your community. Whether...
What Role Does SEO Play in an Integrated Digital Marketing Campaign? Victoria, an Account Manager here a Blueprint, explains the benefits of combining SEO services with PPC and Social Media Marketing. She discusses how SEO, specifically on-page optimization, can greatly affect PPC quality scores. Additionally, she explains that when Social efforts lead users to a website, it requires a...
You are at the podium about to give a well prepared speech. As you survey the audience you notice that they seem to be dressed less formally than you expected. As you begin to speak, members of the audience slowly get up and walk out of the room. Obviously something went wrong. It must have been something you said. Writing...
Email marketing can feel a bit like a heavy rainstorm for your customers with dozens of messages pouring into their inboxes daily. A seamless website to email user experience will help your emails stand out among the hordes of others waiting to be picked and clicked. The industry standard for open rate is 20% so that means that 80% of...
Whether the end goal is to drive online traffic, improve brand awareness, or generate sales leads, any content marketer will tell you content is “king.” However, that’s not quite right – as an Atlanta SEO company, we can tell you that the key to success is actually high quality, engaging content. Your content strategy falls short if you are unable...
Recently, Blueprint’s Vice President, Trey Sheneman, shared an outline of the foundations of Integrated Digital Marketing that we use in our approach to all of our online marketing efforts at Blueprint. As the Social Media Architect for Blueprint, I’m responsible for taking those foundations and formulating a more tactical plan that we execute for our clients’ online marketing success. Trey...
Previously I talked about the differences between the 2 top players when it comes to hosting video; YouTube and Facebook. Now we’re going to talk about 2 smaller players; Vimeo and Wistia. Their smaller size doesn’t mean they should be overlooked though, because they each have unique features the others don’t that can be very useful when creating beautiful video...
