Social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. That’s why brands are getting smarter at targeting their content and messages to drive traffic. Just like any technology, social media is always changing, and you need to stay up-to-date with these innovations so you can stay current. Let […]

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Did you know that an infographic is 30 times more likely to be read than a full-length article? Not to mention, they are 3 times more likely to be shared on social media than other types of content. With statistics like that, marketers should be considering how to create more infographics for their audience.   Crafting an effective and eye-catching infographic is harder than […]

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Although many consumers are relying on social media to learn more about your company, your website is still a critical component for new sales. In a recent Capital One survey of 400 small businesses, 44% of them don’t have a company website. Of those that do, a little over half of them were mobile-friendly. With […]

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Private school marketing is no easy feat, as it requires time, resources, and money that isn’t always readily available. Although traditional marketing through brochures and attending local events can still work, promoting your school online is the fastest way to get more students. If keeping a low budget is a primary concern for you, you […]

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In early September 2017, Facebook opened the flood gates for users to access original video content on its Watch tab. Available through the mobile app, desktop site, and TV apps, this new feature enables Facebook users to subscribe to a video series and watch on their own time. If you’re interested in being a content […]

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