Optimizing Video AdvertisementsThe rise in popularity of online video content creates more opportunities for small business owners to provide engaging and meaningful advertising. To maximize the value and return of your video ads, regardless of whether you partner with YouTube, Facebook, or both platforms, consider the following three recommendations for optimization. 1. Build for Mobile Users More consumers engage with...
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
A/B testing is proven to be a useful tool when it comes to video marketing. For the fundamental reason that it allows businesses to test multiple video concepts simultaneously to understand what strategies work best for driving engagement and conversions. To increase site traffic, reduce bounce rates, and maximize qualified conversions, A/B testing is a must.
Over the past decade, video content has taken over when it comes to businesses being able to connect with new, younger audiences and Millennials alike. Videos stimulate particular senses that allow businesses to create meaningful relationships and evoke consumer reaction. Although the format and messaging of each video campaign are tailored to satisfy specific niche interests, videos are a powerful...
Video content has never been in more demand than it is today. According to Forbes, approximately 70 percent of businesses throughout the United States have a video component included in their overall marketing strategy. What’s telling about the power of video content is that close to 66 percent of these companies did not have one 12 months prior. This trend is developing...
As more and more businesses are realizing, video is an effective way to connect emotionally with potential customers. Video enables your business to tell its story to viewers using stunning animation, memorable visuals, and meaningful content. At the same time, the budget required to produce a video can seem out of reach for many businesses. Fortunately, advances in technology have...
Every business has a story to tell, and when you tell it right, it will help connect potential customers to your company. A good story is always more memorable than a marketing or sales pitch, especially when you use video to tell it. Video is a fast and effective way to share the benefits customers will experience when they utilize...
More and more consumers are spending time watching videos online and on their mobile phones. This makes reaching new customers using video a great opportunity for businesses. There are several ways businesses can use video to reach new customers. And because of advances in technology, working with an Atlanta video production company is now more affordable than ever. Here are...
In video production, you will struggle to land a cohesive body of work without good audio. Ensuring you have perfect audio will optimize productivity and minimize the need to edit. Whether it be a commercial, film, wedding, or any special occasion, good audio with great footage is a necessary marriage of two very important dynamics in postproduction. Here are but...
