I find writing content to be extremely rewarding, every day I learn something new and it makes me feel good to share what I’ve learned with my readers. I also enjoy the creativity required to write knowledgeably about vastly different things; however, content development does have its challenges. The aspect of content writing that I find the most challenging is...
While my previous post about the connection between content and e-commerce focused on the importance of the relationship itself, I’m going to shift gears and discuss ideas that you need to think about when implementing said content on your site. Writing content for your e-commerce brand seems like a difficult task, as these types of websites are structured differently than...
This past Sunday, while watching Mad Men (love that show!), I saw a commercial for Adobe’s Marketing Cloud. Being a newcomer to digital marketing and SEO, I immediately began to wonder what exactly cloud marketing even is. I mean, I know what a cloud is in digital terms, but how is cloud marketing different from not – cloud marketing? So...
Every business owner is focused on obtaining the highest search rankings for their website. However, conversions are an equally important part of a search engine optimization (SEO) campaign. Conversion rates measure the high value actions visitors are taking on your website. Examples of high value actions include: Clicking on page Completing a contact form Signing up for a newsletter “Liking” your...
Think for a moment about how you receive most of your news each day. How much of it comes from online sources? Whether it’s stories shared on Facebook and Twitter or articles featured on web portals like Google News and Fark, consuming news has become a nearly seamless part of navigating the internet. In response, journalism is moving online, bringing...
Entrepreneurs and C-level executives are often hailed as visionaries full of novel ideas that will benefit customers, and believed to possess the passion needed to achieve legendary success. Many small business owners are trying to emulate that success, or at least expand their customer base to grow their business. For each of these efforts, content marketing has emerged as a...
Blogs have become more authoritative over the years, giving bloggers the power to become online influencers. There are billions of bloggers around the world; among those blogs, there are some that have high authority and influence in different communities and individuals. Blogger outreach can be a tedious journey, but also can feel fluid, effortless and rewarding when done right. Here...
David Ogilvy said direct response was his secret weapon. He said anybody interested in advertising should begin by writing direct response. He could read any copy and tell immediately if it was written by somebody who knew how to craft direct response copy, which is hard selling content that most people assume they have on their websites and landing pages....
A sports game is a lot like a website. Before Nathan Taitt, CEO of Blueprint, began discussing with Dana Barrett on her weekly radio show, the topic was sports. So let’s make the connection between sports and technology and yes, there are a lot of similarities! Just like a game of football, a website needs multiple components to create a...
This past weekend, while running errands, I noticed a new craft beer and growler storefront had opened up about a mile from where I live. My significant other, a big fan of craft and local beer, noticed too and immediately started searching for more information on the business. Even using very specific keywords, that business’ website showed up well below...
