Your logo is a visual representation of your company’s mission and ideals. As a business owner, you want that first impression to be smooth as well as memorable because a logo goes far beyond the initial impression. A strong and successful logo establishes an identity for your brand and organization. It can build consumer trust and loyalty, and provide the...
When uploading a video to the interwebs, it’s important to be aware of the different hosting sites available. They each have their advantages and disadvantages and depending on what your goal is, one will be better than the other. In other words, Youtube isn’t always the best option. Though there are quite a few video hosting sites out there, I’m only...
Rich snippets are most often seen on a Google search page, alerting you to the rating of a restaurant or how long a recipe will take to complete. This contextual enhancement to content marketing might not seem like would be beneficial to your website if you aren’t involved with food, but this structured data can actually help increase the click-through...
Reward for great websites is here! Or is it a punishment for fooling Google? After a long break from Google’s algorithm update, once again we are “welcoming” Panda update (4.2) to the search queries. It’s too early to know which sites will be affected directly due to the slow update. Even though we know that this update will only affect...
The concept of the buying funnel has been around for over 100 years, and with good reason: it’s easy to understand and it’s applicable no matter what your product or service is. However, a lot of people make the mistake of thinking the funnel stops at the point of action, or purchase. Sure, you could stop there. After all, the...
I’ve written before about the importance of keeping your audience in mind when you create content, but how do you identify that audience? How do you know what your audience wants and needs, and how they want it presented to them? The answer lies in the buyer persona. Simply put, a buyer persona is an archetype or model of your...
Every company seeks to have a recognizable brand that resonates positively with consumers. After all, the majority of your marketing dollars should aid in influencing a long-lasting relationship with your community outside of the products and services you offer. What better timing for the United States Soccer Federation to capitalize off brand enthusiasm after an exciting USA Women’s Team World Cup...
A great way to begin an SEO campaign is to start with a series of site audits, beginning with a Technical Site Analysis. This particular audit will allow you to identify technical shortcomings, which may be hindering your site from performing well online and ranking well in search engine results pages. From the results of your tech audit, you’ll be...
In the age of information overload, it’s becoming increasingly difficult to get ideas conveyed to world audiences as users become more sophisticated, rebellious and impatient. So, how to present information in an intriguing and brief way (in other words, a way that audiences want to receive information) has become the holy grail that every marketer tries to find. After all,...
My previous article discussed the simpler side of conversion tracking in Google Analytics and its importance to business owners. Now that you’ve got the basics down, it’s time to discuss the top goal for most websites: contact form submissions. How your site is built will dictate which method you have to use. At Blueprint, most of our clients’ sites are...
