Before a visitor reads your headline, clicks your navigation, or scrolls to your services, your website has already made an impression. It has hinted at whether your business feels established or improvised, whether your brand is clear or scattered, and whether you’re worth a few more seconds or a quick trip back to the search results. That impression is built...
When small businesses throughout Atlanta launch new professional websites, it’s imperative to consider how design, development, and SEO can complement each other in ways that help maximize results. In today’s digital landscape where consumers are interested in partnering with businesses who provide relevant content, clear navigation, and attractive design; it takes strategic planning to provide visitors with immediate gratification. Merging...
Your website is usually the first interaction potential customers have with your business. Therefore, it has to look great and be easy to use on both mobile phones and desktop computers. If it doesn’t, visitors will leave your website before they ever become leads. Whether you have an existing business and need a refreshed website or you have opened a...
In today’s society, it seems more and more individuals are taking on the task of doing it themselves. Whether it’s changing their own oil, growing their own food, or even building their own website, people are taking it upon themselves to get things done. However, what happens when certain functions of the website breakdown or leads aren’t being generated for...
Landing pages are an integral part when you want to optimize the conversion rate on your site. They allow your potential customers to review the specific information they are searching for once they have clicked an ad, without ever having to search through your main site. Once an ad is clicked in a search engine result, it takes the user...
Having a contact form on your website is a great way to have interaction between your brand and visitors. When building a contact form, the key thing is to make it simple yet capturing only the information that your company needs. Don’t make it challenging for someone who wants to contact your company. The whole idea of a contact form is to lead to...
When designing a website successfully, there are a lot of things that need to be considered. This includes everything from your navigation and the look and feel of the website, to responsiveness and so on. However, in order to keep your audience interested and coming back, there are three main elements that you should consider most when making your website....
What Is Wolfram Data Drop? In March of this year, Wolfram launched an open service called Wolfram Data Drop. According to Wolfram’s website, Data Drop’s official function is to “add semantics to data and make it computable.” The service allows users to store data on the Wolfram Cloud for later visualization, querying, and analysis using the full power of the...
Conversion tracking allows business owners and digital marketers to better understand how their site is performing. Without this, you’re left with looking only at KPIs like sessions, device use and geographic locations. A site that has conversion tracking gives you much more information to not only how your visitors are becoming real customers, but also see the path they took...
Late last week, Microsoft unveiled their newest browser, called Microsoft Edge. This is a future replacement to Internet Explorer (IE). While IE was the de facto standard browser for years, IE’s market share has been falling for several quarters now. What was once market domination for Microsoft has now become Google’s arena with Chrome. Microsoft is looking to change that...
