Landing pages have always been one of the most important assets in a performance marketing program. They can support SEO campaigns, email campaigns, sales enablement, product launches, event promotion, and plenty of other initiatives. But for teams focused on paid media and lead generation, landing pages carry even more weight because they often determine whether a click turns into pipeline...
A visitor forms a first judgment about a website in about 50 milliseconds. For a healthcare practice, that split second carries more weight than it does almost anywhere else, because the people arriving are rarely in a casual mood. Most have already met the practice online before they ever meet the provider, comparing options and reading reviews before they pick...
Before a visitor reads your headline, clicks your navigation, or scrolls to your services, your website has already made an impression. It has hinted at whether your business feels established or improvised, whether your brand is clear or scattered, and whether you’re worth a few more seconds or a quick trip back to the search results. That impression is built...
What’s the first thing that comes to mind when people think of your brand? More than likely, it’s your company’s logo! Whether intentional or not, its colors have a huge bearing on your customer’s opinions. That’s why you must choose brand colors that will positively impact their emotions. An Atlanta web design company can help you choose what colors are best for your brand. Read on to find out how choosing the right...
Did you know that an infographic is 30 times more likely to be read than a full-length article? Not to mention, they are 3 times more likely to be shared on social media than other types of content. With statistics like that, marketers should be considering how to create more infographics for their audience. Crafting an effective and eye-catching infographic is harder than you think. That’s why you...
We’ve all selected a website from out smartphones that was either outdated, extremely slow to load, or was poorly designed. For most online consumers, this experience can be frustrating and time-consuming since it usually forces us to start our search over again. For Atlanta’s small business owners, there are a variety of ways that a well-designed mobile website can improve...
When small businesses throughout Atlanta launch new professional websites, it’s imperative to consider how design, development, and SEO can complement each other in ways that help maximize results. In today’s digital landscape where consumers are interested in partnering with businesses who provide relevant content, clear navigation, and attractive design; it takes strategic planning to provide visitors with immediate gratification. Merging...
There’s been plenty of research conducted over the past few years about Millennials, and how they differ from other generations – as decision makers, customers, and participants within their communities. Research suggests that by the end of 2017, Millennials will comprise of the largest online audience and will have more purchasing influence than any other generation, including Baby Boomers.
When current and potential customers visit your company’s website, they see it as a reflection of your business and its credibility. Attractive visuals and easy navigation help visitors take your products, services, and brand seriously. However, in today’s fast-changing digital world, attention spans are shorter and competition for consumers is tougher. Operating a successful business in this environment may require...
Website design is increasing in importance for businesses of all sizes. Although 54% of small businesses have websites, many of them are outdated. Others are not designed to take advantage of the proliferation of smartphones, social media, and e-commerce driving consumer engagement today. If your company’s website fits in either of these groups, you’re practically leaving money on the table...
