What’s the first thing that comes to mind when people think of your brand? More than likely, it’s your company’s logo! Whether intentional or not, its colors have a huge bearing on your customer’s opinions. That’s why you must choose brand colors that will positively impact their emotions. An Atlanta web design company can help you choose what colors are best for your brand. Read on to find out how choosing the right...
Did you know that an infographic is 30 times more likely to be read than a full-length article? Not to mention, they are 3 times more likely to be shared on social media than other types of content. With statistics like that, marketers should be considering how to create more infographics for their audience. Crafting an effective and eye-catching infographic is harder than you think. That’s why you...
We’ve all selected a website from out smartphones that was either outdated, extremely slow to load, or was poorly designed. For most online consumers, this experience can be frustrating and time-consuming since it usually forces us to start our search over again. For Atlanta’s small business owners, there are a variety of ways that a well-designed mobile website can improve...
When small businesses throughout Atlanta launch new professional websites, it’s imperative to consider how design, development, and SEO can complement each other in ways that help maximize results. In today’s digital landscape where consumers are interested in partnering with businesses who provide relevant content, clear navigation, and attractive design; it takes strategic planning to provide visitors with immediate gratification. Merging...
There’s been plenty of research conducted over the past few years about Millennials, and how they differ from other generations – as decision makers, customers, and participants within their communities. Research suggests that by the end of 2017, Millennials will comprise of the largest online audience and will have more purchasing influence than any other generation, including Baby Boomers.
When current and potential customers visit your company’s website, they see it as a reflection of your business and its credibility. Attractive visuals and easy navigation help visitors take your products, services, and brand seriously. However, in today’s fast-changing digital world, attention spans are shorter and competition for consumers is tougher. Operating a successful business in this environment may require...
Website design is increasing in importance for businesses of all sizes. Although 54% of small businesses have websites, many of them are outdated. Others are not designed to take advantage of the proliferation of smartphones, social media, and e-commerce driving consumer engagement today. If your company’s website fits in either of these groups, you’re practically leaving money on the table...
The goal of a business website is to draw visitors in and then turn them into customers. Each detail of your website’s design, from call to action buttons to font colors and sizes, affects how visitors navigate your site and how likely they are to convert. Effective web design is based on the principles of behavioral psychology and influences the...
Designing a website for your business is an important part of attracting new customers. Savvy business owners turn to website designers to help them bring their vision for their company in the digital space to life. However, there is often a disconnect between website designers and their clients. Here are some potential areas for a communication breakdown between website designer...
There are many important elements to consider when planning your company’s website. Incorporating your logo, choosing the right color palette, and creating engaging graphics are all vital pieces of website design. You may be inclined to try to design your website yourself but an experienced Atlanta web design company can do more to support your business goals. A skilled website...
