Inbound marketing is a lovely thing, but it’s typically slow to yield results. This is particularly true if your company provides a service that potential clients may not fully understand, and therefore not realize they want. Web design is one of those things that potential clients often don’t really understand. They may think it’s as simple as cobbling together a...
My friends often ask me, ‘How hard is it to make a website?’ As a web developer, I always tell them it’s really hard :D. It doesn’t matter if a website looks complicated or deadly simple, it always costs a web developer so much time and effort to build. That is because there are just so many details...
Color has always been an integral part of how a culture expresses the attitudes and emotions unique to its times. From the psychedelic colors that represented the 1960’s, to the earthy tones that robed the kings of disco in the 1970’s. What colors will define our generation? Now Pantone has the answer. Pantone Color Matching System Pantone began as a color print...
Google Chrome is partnering with Adobe to introduce streaming Photoshop Creative Cloud on the web. It allows people with slower computers to handle the technical requirements of Photoshop on the Chrome browser, opening the program to more designers than ever before. Photoshop on a Chromebook Google Chrome is becoming more popular everyday, with a lot of help from their laptop...
No matter what you’re branding, there are five keys you should consider when creating a logo. 1. Be Simple The ultimate goal of branding is to create a mark that is easily recognizable. A great logo delivers all the meaning it intends to give in a few seconds. FedEx is just one of many companies that follows this principle. At quick...
For the past few years, web design has followed various trends. Glossy buttons, gradients and drop shadows are just a few of the fads that have come through the digital design world. Now, a new trend called flat design is gaining immense popularity with companies such as Microsoft and Apple, who are leading the charge in this movement. The elements that...
A picture is worth 1,000 words – cliché I know. But the reason for the old saying is because it’s so true. With photography you can decide in a less than a second if you want to continue with a website or keep on moving along. According to scientists at MIT, it takes us just 13 milliseconds for our eyes...
Clint says: “It takes tremendous discipline to control the influence, the power you have over other people’s lives.” Even on Black Friday. This year the day after Thanksgiving it’s expected that shoppers will make 44% of their purchases online, which is more than ever before. Web retailers could almost be forgiven for thinking they’ll lap up rivers of gold as...
Selecting a font can be a frustrating task. There are endless options and you can get lost trying to find the best typeface that demonstrates the mood you are trying to portray. While there are no easy-to-follow rules on how to select the best font, there are many principles that can help you choose an appropriate solution. In the world of...
The title of this post is a bit too broad, a bit too abstract. Maybe, it is even confusing. But, let me tell you what I mean. I have a very dear to me friend, an older lady Mrs. J, who for decades said no to technology. Then, she bought a computer; and then, she objected to smart phones. Few...
