When it comes to paid search advertising campaigns, measuring results is key to continued success. Calculating the return on investment for what you’ve spent on the campaign is important, but there are other stats and metrics that are key to your campaign’s overall success, as well as indicating areas that need improvement. As a digital […]
3 Stats to Measure Your Paid Search Advertising Campaign
December 20th, 2016 by Blueprint4 Advantages of PPC Advertising for Your Business
November 23rd, 2016 by BlueprintWith so many avenues for marketing your business these days, it can be overwhelming just trying to figure out which methods are likely to provide your business with the biggest payoff. The most effective campaign will work with every tool in the toolbox, employing an integrated approach that includes pay-per-click (PPC) advertising. However, PPC is […]
Why Conversion Tracking Is Essential for a Successful PPC Campaign
November 14th, 2016 by Corey PurnellManagement icon Peter Drucker believed that if you can’t measure something then you can’t manage it and what gets measured gets improved. These maxims still hold true today and are especially relevant to paid search marketing campaigns. Companies of all sizes use Google advertising to get in front of potential customers searching for products and services. […]
PPC Services in Atlanta, Now Certified – Premier
August 17th, 2016 by Jeff ClineFor some time now, Blueprint has been a part of the Google Partner network. As a Google-certified agency, the team of specialists at Blueprint help clients make the most of their online advertising efforts while building the foundation for their web presence.
Recently Blueprint was recognized for meeting the requirements of a top performing partner agency and awarded the distinction of Premier Google Partner.
According to Google’s official AdWords blog, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.”
Distinguishing Between Primary and Secondary Keywords for PPC Campaigns
July 8th, 2016 by Jacob OliverMany factors should influence which keywords, or keyphrases, you focus on when building your PPC campaign including: search volume, competition, importance of a keyword to a client’s success, where a keyword falls within the conversion funnel, AdWords’ suggested bid, and more. It can be quite a challenge sorting through hundreds or thousands of keywords to […]
