Last time on the blog, I wrote about 3 Reasons Why Your Business Needs PPC. I discussed how PPC provides immediate and measurable results while giving you the opportunity to build your brand in real time. But maybe you still aren’t quite convinced that PPC is right for your business or industry. If so, then you’re in luck, because today we’re...
“I’ve already tried paid ads and it was a waste.” When I hear the above statement, it makes me sad. I might be biased, but hearing a client describe how they just couldn’t find the return for their paid search advertising doesn’t mean PPC doesn’t work or can’t work for them. So, what actually went wrong? Why your Paid Search...
The buying funnel is a way of representing the stages a purchaser goes through on their way to buying a product or service. The goal is to move prospects through the funnel so they can become customers. The buying funnel influences Pay-Per-Click, or PPC which is the way of using search engine advertising to generate clicks to your website. One...
In the life of a small business owner, the number of questions that are constantly being asked is endless. Is it time to hire another employee? Do I have enough business to pay the bills this month? Could I even handle more business right now? The list could go on and on… In this article, I want to answer...
The lack of conventionally heroic attributes defines the term anti-hero. A flawed hero is one who is less than pure or noble in their intention. The typical anti-hero is selfish, vengeful or sometimes even working for the forces of evil, but with underlying heroic qualities. A classic example of the anti-hero would include Han Solo. In the world of paid...
When it comes to paid search placement, it’s no longer a game of simply sending traffic to a website, but getting the greatest return from your PPC advertising. In this article, we’ll discuss linking your Google Analytics account to your Google Adwords account, the importance and benefits provided to tracking and optimizing your campaign, and its ROI. Imagine that you...
If you were hoping for some good news, this is not it, but its close. Every informed individual in the PPC world knows that Google’s new enhanced campaign slated to roll out in June is the worst thing that could happen to them. So what are enhanced campaigns? Well, in a nutshell, it is more control and revenue for google,...
The guys at Google are very smart, but you do not need me to tell you that. It is an open secret that they go to extreme lengths to influence the decisions you make from the early stages of setting up a campaign, launching it and managing it. Today, I will discuss the business of how Google ‘tricks’ you into...
Even the best PPC Account Managers are bound to make mistakes from time to time. It is also a bonus that paid search is forgiving and allows you to correct those mistakes before you spend a whole lot of money without any return. I will discuss 3 mistakes that some of us make while setting up paid search accounts and...
It is not surprising that Google decided to relax its tight rules on match types recently. This move was not only relieving for internet marketing firms and companies, but also for local business owners as well. If you have no clue what match types are, you are in luck, I would be writing a full blog about it next week,...
