My previous article discussed the simpler side of conversion tracking in Google Analytics and its importance to business owners. Now that you’ve got the basics down, it’s time to discuss the top goal for most websites: contact form submissions. How your site is built will dictate which method you have to use. At Blueprint, most of our clients’ sites are...
I am certain that you have heard that “content is king” even if you’ve read only a smattering of digital marketing blogs. No alternate position on content not being king will be presented here. However, “content”, by itself, won’t keep the throne unless it continues to evolve and strategize on how to retain its prized position before another player usurps...
In my last post, I discussed how valuable generating micro content is in this increasingly mobile age. This time, I’d like to share a few inexpensive and easy-to-use web tools that you can use to actually create some of this wonderful micro content for your brand. How To Create Micro Content Generally micro content is defined as any type of...
Social media is one of the most important online networks for businesses to maximize communications with the public; with great potential to reach future customers, current consumers, and other important business groups. Social media use for businesses ultimately influence company growth and push advancement when your community is active and engaged. Paid social ads were once thought to be taboo...
Recently there has been a lot of talk about the importance of mobile optimization, and with good reason. Studies are showing that web content is increasingly being viewed on mobile devices, and often on several mobile devices simultaneously. Even on mobile devices, content is the key to driving traffic to your website, but the type of content that works so...
Conversion tracking allows business owners and digital marketers to better understand how their site is performing. Without this, you’re left with looking only at KPIs like sessions, device use and geographic locations. A site that has conversion tracking gives you much more information to not only how your visitors are becoming real customers, but also see the path they took...
If you haven’t come across the phrase “content is king” yet, then you haven’t been in the world of SEO for long. Content, particularly in the form of blog posts, makes search engines happy, which in turn makes SEOs happy. Many business owners believe that the more blog posts you have, the better things will be, right? Well sure, unless your...
We live in a world filled with imperfection. Philosophically, this provides a lot of implications. But for achieving photorealistic 3D renders, it’s a helpful reminder. I’ve had the opportunity recently to work on another 3D project at Blueprint, and will hopefully have yet another coming down the pipe. Both projects involve recreating real life products with 3D software, and then...
In my last post, I shared a few fun ideas for keeping your content fresh that I gathered from around the web, and I hope a few of you found something new to keep in mind for the future. Continuing from In this post, I will be sharing a few other fun, fresh content ideas because you can never have...
Graphic designers and French fries come in all shapes and sizes. Freelancers, waffle fries, large agencies, curly fries… There are many things to consider when choosing a designer to enter your “inner circle” and help create the vision that is in your head for your next digital marketing project. Choosing the right designer plays a crucial role in getting the...
