In a previous post, we discussed how to create great content for your online platform. We covered the importance of asking questions, the importance of knowing your audience, and how both of these things factor into search engine optimization (SEO). Here, we will continue to explore this important topic, specifically, identifying the interests of your audience and creating engaging content...
Every website needs SEO in order to stay on top of competitive online marketing. While most of us agree, very few know that an ongoing SEO campaign is crucial to any online marketing success. SEO is never a one-time thing, as most business owners would prefer. It is an ongoing effort of updating, adjusting, and monitoring websites. There are several...
What Role Does SEO Play in an Integrated Digital Marketing Campaign? Victoria, an Account Manager here a Blueprint, explains the benefits of combining SEO services with PPC and Social Media Marketing. She discusses how SEO, specifically on-page optimization, can greatly affect PPC quality scores. Additionally, she explains that when Social efforts lead users to a website, it requires a...
Empathy is having its moment in the spotlight — and for good reason. In our information economy, this soft skill can be the lynchpin that makes or breaks a content marketing campaign. In an age when online platforms and digital megaphones are ubiquitous, those who manage to elicit a sense of human connection are the ones who break through the...
Since the dawn of the Information Age, it seems that just about everyone has had their personal slice of the internet pie. With such an abundance of online content, it can start to feel like you’re trudging through an endless swamp of the bad before you get to the good stuff. But what exactly are the defining characteristics that separate...
Whether the end goal is to drive online traffic, improve brand awareness, or generate sales leads, any content marketer will tell you content is “king.” However, that’s not quite right – as an Atlanta SEO company, we can tell you that the key to success is actually high quality, engaging content. Your content strategy falls short if you are unable...
Over the last decade, SEO has balanced between being a keyword stuffing game and buying backlinks by the thousands to structured data and blog, blog, BLOG. We SEOs used to have tons of “tricks” for getting sites to rank that are now considered black hat. (Which in my opinion, using black hat tactics to quickly “win” is just not worth...
WordPress has come a long way from its humble beginnings as a simple blogging platform. Released in 2003, WordPress powered over 13 percent of the world’s websites by 2011. By 2015, the number had risen to 26 percent. With over 55 percent of websites opting to use no CMS at all, that put WordPress solidly in the CMS lead at...
Have you ever noticed how people seem to be less embarrassed to admit they met their significant other through a blind date rather than online dating? If you think about it, they are basically the same thing. Someone or something is telling you that you and this person are a good match, yet one is thought of as more “taboo”,...
In my last article I shared a fairly detailed dissection of the attraction stage of the funnel, whereby I hypothesized that storytelling around the internal feelings and emotions of the target audience is critical to a campaign’s success. We had the privilege of working on a campaign in August for one of our regional clients where we specifically tested out...
