Keep Mixing it Up: More Fun Ways to Keep Content Fresh

In my last post, I shared a few fun ideas for keeping your content fresh that I gathered from around the web, and I hope a few of you found something new to keep in mind for the future.

Continuing from In this post, I will be sharing a few other fun, fresh content ideas because you can never have too many tools stashed away for keeping your audience happy and coming back for more.

How To Keep Your Content Fresh

So, without further ado, here are four more ways to mix it up!

1. Item Profile/Comparisons

When you feature items or options and compare them for your readers, you’re not just doing them a service by doing the research and comparison on their behalf, you’re also instilling them with confidence about their final choice. This tactic is common in the beauty community, but it has so much potential for use in other communities as well.

Everyone wants to be assured that they’re choosing the right item or option for purchase, but comparing all the options often can be frustrating and overwhelming for consumers during their research process.

Take the stress out of this research process for your customers and add your products or product comparisons to your marketing content.

2. Buyer’s Guide

This method is similar to the item profile, but it serves more as a general checklist than a rundown and comparison of features. For example, if your business is landscaping, you could do a plant buyer’s guide for container gardens that explains which plants work best in a container garden and which plants won’t work at all.

Useful, or informative content increases the shareable potential of your content and enhances your authority in your subject area or industry.

3. Backstage Pass

The backstage pass is a good one for businesses that don’t typically showcase the people that built the business or keep it going. It can be similar to an in-depth “about me”, or “about us” or it can be more like a letter from the editor, depending on how often you’d like to feature it. Consumers enjoy seeing what goes on behind closed doors at businesses, brands and organizations they admire.

Opening the lens to take images or create content that shares more perspective on what keeps the business going aids in increasing trust and rapport with your community. Transparency encourages relationship building and helps to inspire the creation of interesting, unique content.

If you choose to make it more of a “letter from the editor” approach, consider having the business owner or other people from the company give their opinions about a current topic relevant to their industry.

Which ties in with …

4. Breaking News/Industry Launches

When something new happens in your niche or industry, write about it! …As soon as possible!

If you’re in the HVAC business and a brand new line of units comes out, write about it. You don’t even have to know all the details, you can speculate about what features it might have, what features you’d like it to have, ask your readers to speculate with you and compare your speculations to the features of previous units. The possibilities are endless!

So now that you have a few more content freshening ideas under your belt, would you like to see more? Do have ideas to add? Let me know!